By Ahava Leibtag published March 14, 2011

Getting Started with Analytics: How to Get Buy-in From Your Team

All too often, I’ll ask a client a question, and they’ll readily have an answer. But when I question the answer and ask for a source, they’ll tell me, “We just know.” I don’t have to explain why this is … Continue reading

By Amanda Maksymiw published March 11, 2011

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will be able to create a larger volume of valuable content … Continue reading

By Scott Frangos published March 10, 2011

Three Tests to Optimize Your Website: VBO, LPO and CRO

This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one … Continue reading

By Sarah Mitchell published March 2, 2011

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned … Continue reading

By Ahava Leibtag published February 21, 2011

Creating Great Content: 7 Steps to Keep Your Team on Track

So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself … Continue reading

By Katie McCaskey published February 17, 2011

Internal Conversations + Social Media = Sales Conversations

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog. Continue reading

By Manya Chylinski published February 11, 2011

How to Get the Best Content From Subject Matter Experts

There are times when you need information from experts for your content. Subject matter experts are critical when creating compelling content. These are the people writers and marketers rely on to provide the background information or technical details that give … Continue reading

By Debbie Williams published February 10, 2011

B2B Content Marketing Study Reveals Differences in Large and Small Companies

The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in content marketing tactics used across industries and by companies of all sizes. It was revealed that when it comes to content marketing, … Continue reading

By Ahava Leibtag published February 8, 2011

Using Usability Testing to Resolve Internal Debates

How many of you saw Toy Story 3 this summer?  I know it had to be some of you because the movie grossed  $415.0 million in the U.S. and just made history as only the third animated movie to be … Continue reading

By Kathy Hanbury published February 7, 2011

5 Steps to Creating an Effective Content Mix

If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just … Continue reading