By Rick Allen published January 11, 2012

Content Marketing: Customer Relationship Management Begins at Home

Guest Author Rick Allen explains why the strength and integrity of your organization’s content marketing begins at home, with all of those involved in your company, from designers to marketers and more. While getting everyone on the same content marketing page may seem like herding cats, it is possible! Find out how to strengthen and nurture internal relationships to reinforce your brand’s content marketing efforts. Continue reading

By Pelin Thorogood and Erik Bratt published January 9, 2012

A New Breed? 7 Roles of the Content Marketing “Engineer”

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering. Continue reading

By Robert Rose published January 3, 2012

Content Marketing Storytelling: Secrets from the Big Screen

In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others. Continue reading

By Amanda Maksymiw published December 22, 2011

How to Build a Subscriber Base of 10,000 Strong – and Growing

In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that content marketing is an excellent way to build passionate subscribers to your brand. And what company wouldn’t want that? Subscribers, a loyal following, and fans can be … Continue reading

By Joe Pulizzi published December 8, 2011

What to Look for in Freelance Writers

This post first appeared in EContent Magazine. Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most likely need the help of freelance writers to help tell your story. … Continue reading

By Nick Kinports published November 29, 2011

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking … Continue reading

By Tom Pisello published November 23, 2011

4 Ways to Optimize Content for the Economy-Focused Buyer in 2012

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects,  a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never … Continue reading

By Bernie Thiel published November 22, 2011

How to Engage Your Writers to Create More Compelling Content

While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more … Continue reading

By Heidi Cohen published November 2, 2011

5 Actionable Tactics for More Efficient Content Marketing

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to increase their content marketing spend (based on Bizo’s “Strategic Marketing … Continue reading

By Jayme Thomason published October 25, 2011

Cutting the Complexity of Content Marketing Production

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity … Continue reading