By Nate Riggs published June 20, 2011

Mastering 3 Styles of Blog Lists for More Effective Content Marketing

As a CMI reader, you probably don’t need to be sold on the benefits of blogging as a hub in your content marketing mix, but you’re probably looking for ways to be more effective. As blogging has become more common, … Continue reading

By Jodi Harris published June 10, 2011

Should Content Marketers Buy Into Content Farms?

For anyone who has worked as a professional journalist, it’s certainly easy to look at the digital landscape and see the signs of a Rapture of sorts. We are seeing plenty of heated battles over intellectual property and content ownership. … Continue reading

By Manya Chylinski published June 7, 2011

3 Reasons Your White Paper is Failing

Writing white papers is not rocket science most of the time. But it does take time, skill, and a few dedicated resources to produce a paper valuable for your customers and prospects. It also takes planning, often more than you … Continue reading

By Amanda Maksymiw published June 6, 2011

5 Keys to Motivating Your Employee Bloggers

A corporate blog is often a foundation for any successful content marketing program.  The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.  The benefits … Continue reading

By Dianna Huff published May 19, 2011

A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors

Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, … Continue reading

By Thomas Clifford published May 16, 2011

5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader

If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for … Continue reading

By Michele Linn published May 13, 2011

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading

By Michele Linn published May 6, 2011

25 Tools for Content Marketing Collaboration, Productivity, Monitoring, and Distribution

Using tools to make your life easier sounds great in theory, but with the myriad of options available, and the time it takes to learn each one, which are the ones you should consider? We asked our trusty CMI contributors … Continue reading

By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

By Debbie Williams published May 2, 2011

The Content Questionnaire: How to Uncover Key Details for More Effective Content

Digging in to reveal the vital nuggets of information that tell a brand or company’s story is an essential first step in the content development process. At SPROUT Content, one of the first things we send to clients is our … Continue reading