By Sarah Rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business. Continue reading

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

Do you have lots of content ideas but aren’t sure which ones to pursue? Or never finish one idea before a new one distracts you? These tools and tips will help you gain control of ideas and make time to create something meaningful. Continue reading

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started. Continue reading

By Roger C. Parker published November 25, 2016

Holiday Gift Guide: The Most Significant Content Marketing Books Published During 2016

There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide with 24 recently published books and eight old favorites. Continue reading

By Jodi Harris published November 24, 2016

22 Blog Posts That Content Marketers Can Be Thankful For

In the spirit of giving thanks, the CMI team shares some of the blogs, articles, and videos we admire, including some of our own contributors, as well as outside voices we think every content marketer should be listening to. Continue reading

By Jordan Lore published November 15, 2016

9 Questions Every Content Marketing Job Candidate Should Ask

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job. Continue reading

By Joe Pulizzi published November 12, 2016

This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting

The guys ring in PNR’s third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business. Continue reading

By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

By Andy Betts published November 10, 2016

7 Steps to Building a Content Marketing Culture That Works

To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.

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