By Roger C. Parker published November 19, 2017

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help. Continue reading

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

By Michele Linn published November 13, 2017

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading

By Michele Linn published November 9, 2017

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations. Continue reading

By Robert Rose published November 3, 2017

Audience Strategist: The New, Critical Role on Your Content Team

Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist. Continue reading

By Kim Moutsos published October 27, 2017

How to Speed Your Climb Out of the Content Marketing Pit of Despair

If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long. Continue reading

By Julia McCoy published October 22, 2017

9 Stats That Will Make You Want to Invest in Content Marketing

To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers. Continue reading

By Marcia Riefer Johnston published October 19, 2017

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way. Continue reading

By Diane Domeyer published October 17, 2017

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best. Continue reading

By Ann Gynn published October 13, 2017

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading