By Mo Harake published January 6, 2017

10 Ways to Save Time in Creating Content

Do you waste time creating, producing, promoting, and distributing content? Learn how to optimize the process and improve your audience’s responses with these 10 tips. Continue reading

By Sujan Patel published January 4, 2017

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Jodi Harris published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading

By Jonathan Franchell published December 4, 2016

10 Ways Content Marketing and Sales Teams Can Work Together

Too many companies keep marketing and sales separated into two teams. This silo mentality affects the bottom line. If marketing and sales work together, revenue could grow upwards of 10% annually. Here are 10 ways to get started. Continue reading

By Sarah Rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business. Continue reading

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

Do you have lots of content ideas but aren’t sure which ones to pursue? Or never finish one idea before a new one distracts you? These tools and tips will help you gain control of ideas and make time to create something meaningful. Continue reading

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started. Continue reading

By Roger C. Parker published November 25, 2016

Holiday Gift Guide: The Most Significant Content Marketing Books Published During 2016

There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide with 24 recently published books and eight old favorites. Continue reading