By Bruce McDuffee published December 5, 2013

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach. Continue reading

By Paul Roetzer published November 4, 2013

How to Build A Scorecard to Measure Content Marketing Effectiveness

It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading

By Roger C. Parker published November 3, 2013

7 Reasons to Hire a Former Teacher for a Content Marketing Job

Looking to fill out your organization’s content marketing team? Make sure you’re not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job. Continue reading

By Shanna Mallon published October 27, 2013

Build Your Content Calendar: 3 Easy Steps

Putting out fresh, relevant content is not just a good idea today, it’s a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar. Continue reading

By Brad Shorr published October 21, 2013

Make Your Content Marketing Processes More Creative: 5 Actionable Tips

It’s easy for industry experts to say “create awesome content,” but that’s not exactly a helpful “how-to.” Follow these 5 tips to truly integrate creativity into your existing content marketing process. Continue reading

By Jodi Harris published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading

By Pawan Deshpande published September 24, 2013

Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary. Continue reading

By Mark Sherbin published September 23, 2013

A Guide to Content Optimization with Performance Testing

How can you know if your content marketing is pushing the right buttons if you aren’t testing it? Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing. Continue reading

By Mark Sherbin published August 18, 2013

How Content Creators, Designers, and Developers Can Work in Harmony

Without a strong composer, a piece of content can strike dissonant chords with your audience. Find out how project management can help content creators compose more harmonious marketing pieces. Continue reading

By John Miller published July 21, 2013

Turn Your People into Better Brand Journalists: 4 Newsroom Practices

To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices. If you have the time and resources, it will really make a difference in your efforts to stay ahead of your customers — and be recognized as a brand they can rely on to keep them informed. Continue reading