By Shanna Mallon published October 27, 2013

Build Your Content Calendar: 3 Easy Steps

Putting out fresh, relevant content is not just a good idea today, it’s a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar. Continue reading

By Brad Shorr published October 21, 2013

Make Your Content Marketing Processes More Creative: 5 Actionable Tips

It’s easy for industry experts to say “create awesome content,” but that’s not exactly a helpful “how-to.” Follow these 5 tips to truly integrate creativity into your existing content marketing process. Continue reading

By Jodi Harris published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading

By Pawan Deshpande published September 24, 2013

Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary. Continue reading

By Mark Sherbin published September 23, 2013

A Guide to Content Optimization with Performance Testing

How can you know if your content marketing is pushing the right buttons if you aren’t testing it? Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing. Continue reading

By Mark Sherbin published August 18, 2013

How Content Creators, Designers, and Developers Can Work in Harmony

Without a strong composer, a piece of content can strike dissonant chords with your audience. Find out how project management can help content creators compose more harmonious marketing pieces. Continue reading

By John Miller published July 21, 2013

Turn Your People into Better Brand Journalists: 4 Newsroom Practices

To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices. If you have the time and resources, it will really make a difference in your efforts to stay ahead of your customers — and be recognized as a brand they can rely on to keep them informed. Continue reading

By Robert Rose published July 15, 2013

Why Your Business May Need a New Content Map to Find Success

Many digital marketing strategies are falling short these days because marketers are stuck working off an old content map. As we drive ourselves to raise content marketing to the next level, we’ve got to start creating new content maps to improve the efforts we’ve made in the past. Consider how you can help your organization develop a new map for success. Continue reading

By Jodi Harris published July 12, 2013

Content Marketing Best Practices: Can “Less” Provide More Value?

Can producing less content provide more value for content marketers and their organizations? CMI asked several of this year’s Content Marketing World speakers to weigh in on the subject. Find out how the experts view the “less is more” strategy in terms of content marketing best practices. Continue reading

By Chantielle MacFarlane published July 4, 2013

5 Factors to Help Your Content Plan Tame the Lead Generation Beast

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it’s still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into customers. Find out about 5 factors that can help your content plan tame the lead generation beast. Continue reading