By Cathy McPhillips published June 20, 2014

How to Build Social Media Into Your Content Marketing Processes

In this fourth installment of CMI’s Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI’s plan as a working example. Find out how to build social media into your organization’s content marketing processes. Continue reading

By Joe Pulizzi published May 26, 2014

6 Steps to Managing Internal Change for Content Marketing

It’s astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; something marketers need to do, for now, until we can go back to business as usual. Here’s a call to arms: Use these 6 steps to manage internal change in your organization. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading

By Joe Pulizzi published May 14, 2014

Where Content Marketing Fits in Your Marketing Plan

To help you understand how content marketing should mesh with your organization’s other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan. Continue reading

By Doug Kessler published March 24, 2014

Employed Media: How Internal Advocates Can Share Your Content Marketing

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes. Continue reading

By Robert Rose published March 19, 2014

How Content Marketing Success is Blocked by Antiquated Beliefs

As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success. Continue reading

By Amanda Maksymiw published March 12, 2014

A Content Marketing Plan for Turning Your Influencers Into Partners

As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build relationships and turn your influencers into partners. Continue reading

By Ian Humphreys published March 9, 2014

Creating Content that Speaks Volumes in Multiple Languages

It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages. Continue reading

By Michael Gerard published March 6, 2014

Keep Your Content Marketing from Getting Lost in the Stampede

Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting lost in the stampede. Continue reading

By Carla Johnson published January 3, 2014

How to Deliver the Right Content Marketing, in a Scalable Way

To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way. Continue reading