By Michele Linn published June 6, 2012

How to Justify the Cost of Content Marketing

If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI. Continue reading

By Jodi Harris published May 25, 2012

How To Explain Content Marketing To The C-Suite

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success. Continue reading

By Joe Pulizzi published March 14, 2012

Selling the C-Level: 7 Content Marketing Myths Debunked

Joe Pulizzi discusses seven content marketing myths that stand in the way of us selling our content marketing projects to the C-Level. Continue reading

By Joe Chernov published February 7, 2012

4 Hidden Benefits of Content Marketing that Go Beyond ROI

In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals. Continue reading

By Joe Pulizzi published February 6, 2012

What Can a Super Bowl Ad Buy You in Content Marketing?

So, another Super Bowl gone.  For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 … Continue reading

By Joe Pulizzi published January 18, 2012

Content Marketing and the War of Attrition

There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs Focusing on the wrong metrics and objectives A soloed approach to … Continue reading

By Joe Pulizzi published January 13, 2012

10 Content Marketing Books to Help Sell the C-Level

Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca Lieb, Analyst for Altimeter.  During the Q&A session, Joe talked about how to sell content marketing to the C-level … Continue reading

By Joe Pulizzi published January 7, 2011

The Difference Between You and a Media Company

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell … Continue reading

By Sandra Zoratti published December 3, 2010

How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems. Continue reading