By Roanne Neuwirth published January 5, 2015

Start Small to Show Content Marketing Value to Your C-Suite

C-level execs reluctant to support content marketing? Don’t waste time creating big plans. Jump in, start small, and show some early results. Catch the eye of your C-suite without requiring large-scale resources or buy-in up front.

  Continue reading

By Arnie Kuenn published August 21, 2014

How to Pitch the Power of Content Marketing to Your Boss

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss. Continue reading

By Joe Pulizzi published June 23, 2014

Kick Off Successful Content Marketing with a Pilot Program: 10 Steps

In most cases, taking a content marketing approach that goes against the culture of an organization is exceptionally challenging. A pilot program can be a good way forward. It allows you to set low expectations so that even a little success may get you a continuation on your budget ask. Use these 10 steps to kick off successful content marketing with a pilot program. Continue reading

By Joe Pulizzi published May 26, 2014

6 Steps to Managing Internal Change for Content Marketing

It’s astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; something marketers need to do, for now, until we can go back to business as usual. Here’s a call to arms: Use these 6 steps to manage internal change in your organization. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading

By Arnie Kuenn published May 6, 2014

How to Go “All-In” with Content Marketing: 8 Experts Weigh In

Eight top industry experts share what they see as the biggest challenges for businesses that want to go “all-in” with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing success. Continue reading

By Michele Linn published February 25, 2014

18 Content Marketing Myths and How to Bust Them

As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths. Continue reading

By John Lane published January 31, 2014

Think People Hate Marketing? Try the Right Content in the Right Place

It’s popular to say that people hate marketing, but it’s not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn’t want to hear. Learn how to overcome that perception bias by getting the right content in the right place for your audience. Continue reading

By Don Stanley published January 10, 2014

Why You Should Discuss Content Marketing Strategy Before Tactics

When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you’ll definitely have trouble justifying your investment when the content marketing ROI conversation inevitably comes up. Find out more about why you should discuss content marketing strategy before tactics. Continue reading

By Bruce McDuffee published December 5, 2013

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach. Continue reading