By Michael Brenner published May 2, 2016

The Secret to Content Marketing ROI

How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals. Continue reading

By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
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By Elizabeth Clor published December 6, 2015

4 Steps to Get Executive Buy-In for B2B Content Marketing

B2B buyers are more than halfway through the decision-making process before they ever speak to a salesperson. Share that statistic and follow these four steps to secure buy-in from executives for your B2B content marketing program. Continue reading

By Robert Rose published September 13, 2015

Is ROI Really What You’re Looking For?

There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why. Continue reading

By Freddie Ossberg published July 13, 2015

How to Guarantee Internal Buy-in for Your Big Content Projects

Spend money on noise or a cohesive content marketing initiative? Noise is rarely the right answer, yet executive buy-in for content marketing investments is difficult. Discover how to navigate the obstacles for buy-in success. Continue reading

By Aaron Orendorff published May 4, 2015

The 5-Point Survival Guide to Blogging as a Business

Blogging is hard. Blogging as a business is even harder. Almost all blogs become victims of abandonment. How can your business blog be one of the few to not only survive but thrive? Here’s how to address a blog’s five basic needs. Continue reading

By Andy Betts published April 29, 2015

3 Steps to Solve the Production vs. Performance Conundrum

While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in. Continue reading

By Arnie Kuenn published March 19, 2015

8 Ways You Waste Precious Resources on Your Content Marketing 

With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.
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By Jodi Harris published March 13, 2015

How to Win Your Battle for Content Marketing Buy-in [50+ Stats]

Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization. Continue reading

By George Stenitzer published January 15, 2015

Simplify Your Content Marketing Strategy with a One-Page Plan

If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin. Continue reading