By Michele Linn published July 17, 2017

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse. Continue reading

By George Stenitzer published April 7, 2017

Simplify Your Content Marketing Strategy with a One-Page Plan

A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.

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By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading

By Joe Pulizzi published November 7, 2016

Does Successful Content Marketing Lead to Rising Stock Prices?

Do public companies that consistently deliver valuable communication to customers perform better in stock markets than the average public company? We’ve taken on that challenge. See how the new PNR15 stock portfolio performs. Continue reading

By Lee Procida published September 16, 2016

Get Buy-In From Executives With These 6 Common-Sense Reasons

Did executives approve your content marketing program but push back on any content that isn’t strictly focused on promoting products and services? It’s time for a common-sense approach to get real buy-in. Start with these six reasons. Continue reading

By Julia McCoy published August 29, 2016

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

Content marketing is the wave of the future. Want to make sure your executives get that? Here are 10 stats to help you make the case for content marketing.

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By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Jodi Harris published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.   Continue reading

By Elizabeth Clor published May 11, 2016

Your CEO Needs These 4 Content Marketing Metrics

Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth. Continue reading

By Michael Brenner published May 2, 2016

The Secret to Content Marketing ROI

How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals. Continue reading