An 8-year-old knows the value of a personal point of view – it’s what makes Lenny the gourmet cowboy on the Next Food Network Star. Do you know your POV? It can be both a strategic advantage and a guiding star. Continue reading
What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading
We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.
Are you confounded by one of the 11 pressing content marketing challenges identified by CMI University instructors? Get a tip to help now and resources to assist you short- and long-term from CMI’s director of online training.
The lowest-ranked priority for B2B marketers is the one thing that almost every brand should do better – developing stronger writers. Our B2B roundtable shares how to do that and our LinkedIn Group shares how to hire good writers. Continue reading
In this episode, Joe and Robert explore some questions: Can content marketing save advertising? Is it the end of blogging as we know it? And, are digital agencies destroying themselves as Pepsi’s CMO believes? Plus rants and raves.
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed. Here are five crucial skills every good copywriter should possess. Continue reading
Hiring content marketers who think like entrepreneurs can be a big benefit for your company. They take a content-first approach, and bring passion and patience. Here’s how to see if your candidates truly have the entrepreneurial mindset. Continue reading
In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves. Continue reading
In This Old Marketing, Joe and Robert discuss the $48 million purchase of King Content. They also talk about how Facebook’s news traffic now draws more than Google’s. Plus, raves to The New York Times and TOM example of week. Continue reading