By Jason Miller published May 8, 2016

The Miles Davis Approach to Content Marketing Strategy

I was listening to NPR’s profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own content marketing work. Let me share five key lessons inspired by Davis to boost your content marketing strategy. Continue reading

By Michele Linn published April 24, 2016

Elevate Your Marketing Career: 5 Ways to Invest in You

You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional? Continue reading

By Marcia Riefer Johnston published March 10, 2016

What Should Marketers Look for in a Content Strategist?

Read this BEFORE you hire a content strategist. Experts from the Intelligent Content Conference share the skills you should consider and the questions you should ask to find the right help and best fit for your brand’s content program. Continue reading

By Ann Rockley published February 22, 2016

Why You Need Two Types of Content Strategist

Content strategists come in two types – front end and back end. If your content is a business asset, you need to understand both roles so you can ensure you have the right kind of help at the right time. Continue reading

By Michele Linn published February 12, 2016

Your Brand Needs a Point of View, But Do You?

An 8-year-old knows the value of a personal point of view – it’s what makes Lenny the gourmet cowboy on the Next Food Network Star. Do you know your POV? It can be both a strategic advantage and a guiding star. Continue reading

By Marcia Riefer Johnston published January 28, 2016

Align All Your Messaging With This Simple (& Fun) Tool

What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading

By Jay Acunzo published January 24, 2016

The Content Talent Crunch: Time to Change How We Train, Hire, Nurture

We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.

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By Chuck Frey published December 24, 2015

You Spoke. We Listened. 11 Top Content Marketing Challenges Solved

Are you confounded by one of the 11 pressing content marketing challenges identified by CMI University instructors? Get a tip to help now and resources to assist you short- and long-term from CMI’s director of online training.
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By Michele Linn published November 6, 2015

Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)

The lowest-ranked priority for B2B marketers is the one thing that almost every brand should do better – developing stronger writers. Our B2B roundtable shares how to do that and our LinkedIn Group shares how to hire good writers. Continue reading

By Joe Pulizzi published October 24, 2015

This Week in Content Marketing: Can Content Save Advertising?

In this episode, Joe and Robert explore some questions: Can content marketing save advertising? Is it the end of blogging as we know it? And, are digital agencies destroying themselves as Pepsi’s CMO believes? Plus rants and raves.
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