By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

By Andy Betts published November 10, 2016

7 Steps to Building a Content Marketing Culture That Works

To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.

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By Pawan Deshpande published August 21, 2016

10 Interview Questions to Find the Best Content Marketers

How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency. Continue reading

By Dawn Papandrea published August 10, 2016

Hire for 4 Uncommon Content Marketing Roles

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading

By Joe Pulizzi published August 6, 2016

This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas

The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

By Jodi Harris published July 4, 2016

The Content Marketing Book of Answers: Managing Your Content

An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible.  Continue reading

By Clare McDermott published June 28, 2016

Inside the Mind of a Journalist in the Business of Content Marketing

Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading

By Jodi Harris published June 7, 2016

One Position You Need to Rule Content Marketing [Template]

Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success. Continue reading