By Sara Noble published May 19, 2017

Are You Ready to Hire Quality for Your Content Team?

To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading

By Marcia Riefer Johnston published May 18, 2017

New Tech Friends on the Marketing Block

Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost. Continue reading

By Marcia Riefer Johnston published May 4, 2017

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

By Michele Linn published February 22, 2017

Elevate Your Marketing Career: 5 Ways to Invest in You

You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional? Continue reading

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing. Continue reading

By Joe Pulizzi published January 28, 2017

This Week in Content Marketing: The Battle for Custom Content

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.    Continue reading

By Sujan Patel published January 4, 2017

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading

By Jordan Lore published November 15, 2016

9 Questions Every Content Marketing Job Candidate Should Ask

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job. Continue reading

By Joe Pulizzi published November 12, 2016

This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting

The guys ring in PNR’s third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business. Continue reading

By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading