By Joe Pulizzi published April 13, 2013

4 Truths About Content Marketing Agencies

Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it’s hard to tell the partners from the posers. Continue reading

By Dennis McCafferty published February 20, 2013

6 Questions Content Marketers Should Ask Before Hiring a Journalist

Recruiting former journalists can offer many benefits for a company’s marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask before hiring. Continue reading

By Brian Kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading

By Craig Hodges published February 4, 2013

7 Tips for Choosing a Content Marketing Agency

If, as CMI research indicates, B2B marketers continue to struggle to produce enough engaging content, why aren’t more brands outsourcing their content efforts to the experts? Here are 7 tips for choosing an effective content marketing agency. Continue reading

By David Germano published October 11, 2012

Transform Your Agency into a Content-Focused Newsroom in 60 Days

In light of the content explosion going on today, marketing agencies must “walk the talk” themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days. Continue reading

By Adria Saracino published September 10, 2012

Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination)

There are six types of agencies that exist in the consulting realm, but the ones that are best positioned to achieve success are disruptive hybrids — agencies that are agile and quick to offer integrated marketing campaigns with the end goal of bringing in more revenue for their clients. Find out how to set your firm up to create this disruptive success. Continue reading

By Joe Pulizzi published September 9, 2012

CMI Announces Content Marketing Orange Award Winners at Content Marketing World

The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year’s winners. Continue reading

By Steve Lazuka published July 24, 2012

How to Create a Killer Content Agency

It’s a challenge to figure out how to deliver content to your clients in an efficient way that minimizes headaches and maximizes profitability. Here are three steps you can take to start transitioning your agency into a top-notch content marketing firm. Continue reading

By Michele Linn published May 31, 2012

What Are the Essential Skills For Content Marketing Teams?

What skills are essential for content marketing teams? If you’re planning a team, these tips from CMI’s consultants will help you find the right people. If you’re looking for a place on a team, these tips will give you an idea of what skills you should develop. Continue reading

By Michele Linn published May 30, 2012

Planning Your Content Marketing Team: Critical Positions and Salary Info

Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay. Continue reading