By Michele Linn published May 31, 2012

What Are the Essential Skills For Content Marketing Teams?

What skills are essential for content marketing teams? If you’re planning a team, these tips from CMI’s consultants will help you find the right people. If you’re looking for a place on a team, these tips will give you an idea of what skills you should develop. Continue reading

By Michele Linn published May 30, 2012

Planning Your Content Marketing Team: Critical Positions and Salary Info

Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay. Continue reading

By Michele Linn published May 10, 2012

Do Brands and Agencies Use Content Marketing Differently? [Research]

While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. Here is a breakdown of the key differences, according to the results from the 2012 Digital Content Marketing Survey research report from Brandpoint and CMI. Continue reading

By Brendan Cournoyer published April 10, 2012

3 Things to Look For when Hiring a Journalist for Content Marketing

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content marketing. Here are the essentials. Continue reading

By Amanda Maksymiw published January 20, 2012

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona. Continue reading

By Pelin Thorogood and Erik Bratt published January 9, 2012

A New Breed? 7 Roles of the Content Marketing “Engineer”

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering. Continue reading

By Joe Pulizzi published December 8, 2011

What to Look for in Freelance Writers

This post first appeared in EContent Magazine. Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most likely need the help of freelance writers to help tell your story. … Continue reading

By Nick Kinports published November 29, 2011

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking … Continue reading

By Keith Blanchard published October 17, 2011

Content Marketing In The Echo Chamber

“The best argument against democracy,” said Winston Churchill, “is a five-minute argument with the average voter.” It’s as true in the social/ digital realm as it is in politics. Sure, it’s wonderful that everyone has a global communications supercomputer in … Continue reading

By Nate Riggs published October 14, 2011

7 Basic Content Marketing Principles for the Corporate Marketer

The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans … Continue reading