By Michele Linn published July 1, 2011

Who Should Help Me with My Content Marketing? An Agency or a Consultant?

Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone. In our ongoing series, our CMI … Continue reading

By Joe Pulizzi published June 30, 2011

Criteria for Choosing a Full-Service Content Marketing Agency

We have a unique perspective on content marketing agencies at Junta42. Since matching over 1000 content marketing projects over the past three+ years, we’ve seen our fair share and know most of the serious players in the industry. Unfortunately, we’ve … Continue reading

By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

By Russell Sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of … Continue reading

By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading