By Nick Kinports published November 29, 2011

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking … Continue reading

By Keith Blanchard published October 17, 2011

Content Marketing In The Echo Chamber

“The best argument against democracy,” said Winston Churchill, “is a five-minute argument with the average voter.” It’s as true in the social/ digital realm as it is in politics. Sure, it’s wonderful that everyone has a global communications supercomputer in … Continue reading

By Nate Riggs published October 14, 2011

7 Basic Content Marketing Principles for the Corporate Marketer

The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans … Continue reading

By Joe Pulizzi published October 14, 2011

Creating a Content Marketing Team and Workflow Plan

Yesterday, Robert Rose and I held a workshop at Openview Venture Partners‘ headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was … Continue reading

By Michele Linn published September 6, 2011

How to Prepare for a Career in Content Marketing

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional … Continue reading

By Michele Linn published July 8, 2011

How to Find the Right Content Marketing Agency

Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help for your content marketing efforts. Over the last two weeks, they have answered these questions: “Which … Continue reading

By Michele Linn published July 1, 2011

Who Should Help Me with My Content Marketing? An Agency or a Consultant?

Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone. In our ongoing series, our CMI … Continue reading

By Joe Pulizzi published June 30, 2011

Criteria for Choosing a Full-Service Content Marketing Agency

We have a unique perspective on content marketing agencies at Junta42. Since matching over 1000 content marketing projects over the past three+ years, we’ve seen our fair share and know most of the serious players in the industry. Unfortunately, we’ve … Continue reading

By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

By Russell Sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of … Continue reading