By Sujan Patel published January 4, 2017

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading

By Jordan Lore published November 15, 2016

9 Questions Every Content Marketing Job Candidate Should Ask

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job. Continue reading

By Joe Pulizzi published November 12, 2016

This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting

The guys ring in PNR’s third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business. Continue reading

By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

By Andy Betts published November 10, 2016

7 Steps to Building a Content Marketing Culture That Works

To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.

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By Pawan Deshpande published August 21, 2016

10 Interview Questions to Find the Best Content Marketers

How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency. Continue reading

By Dawn Papandrea published August 10, 2016

Hire for 4 Uncommon Content Marketing Roles

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading

By Joe Pulizzi published August 6, 2016

This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas

The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading