By Jay Acunzo published May 29, 2017

The 3 Behaviors Driving the Most Creative Content Marketers

Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers. Continue reading

By Joe Pulizzi published May 20, 2017

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

We forecast Snap’s financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

By Sara Noble published May 19, 2017

Are You Ready to Hire Quality for Your Content Team?

To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading

By Marcia Riefer Johnston published May 18, 2017

New Tech Friends on the Marketing Block

Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost. Continue reading

By Marcia Riefer Johnston published May 4, 2017

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

By Michele Linn published February 22, 2017

Elevate Your Marketing Career: 5 Ways to Invest in You

You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional? Continue reading

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing. Continue reading

By Joe Pulizzi published January 28, 2017

This Week in Content Marketing: The Battle for Custom Content

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.    Continue reading

By Sujan Patel published January 4, 2017

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading

By Jordan Lore published November 15, 2016

9 Questions Every Content Marketing Job Candidate Should Ask

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job. Continue reading