By Marcus Varner published July 23, 2017

6 Ways We Mess Up Collaborating With Content Marketing Freelancers

If you want to attract good freelancers, you’ve got to treat them right. Here are six ways to screw up your collaboration with freelance content creators and how to avoid them. Continue reading

By Robert Rose published July 20, 2017

The Age of the Wisdom Worker Is (Still) Just Ahead

Peter Drucker’s tomorrow has arrived. Today’s workplace needs storytellers. Meaning makers. Wisdom workers, they’re sometimes called. Are we there yet? Has this new class of worker rushed in to fill the need for wisdom? How about you? Continue reading

By Michele Linn published July 17, 2017

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse. Continue reading

By Frank Thomas published July 16, 2017

How Adidas Creates Moments of Relevance

When adidas launched GamePlan A, it put culture at the core of its content marketing strategy. Why? Because culture has the power to nourish longer-lasting and more-engaged relationships. Here’s what the sports company learned. Continue reading

By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

By Irina Weber published July 5, 2017

20 Lesser-Known Tools for Smart Content Creators

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading

By Michele Linn published July 4, 2017

7 Things You Need to Have a Productive (and Happy) Content Marketing Team

Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading

By Clare McDermott published June 30, 2017

Content Marketing Industry: What’s Happening in Hiring [Research]

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

By Clare McDermott published June 23, 2017

Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading

By Andrea Fryrear published June 22, 2017

How to Stop Wasting Time on the Wrong Content

Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead. Continue reading