By Ann Gynn published August 21, 2017

Who Would You Add to Your Content Marketing Team?

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading

By Marcia Riefer Johnston published August 17, 2017

How to Tear Down Silos to Create a Culture of Content

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading

By Andrea Fryrear published August 16, 2017

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

By Marcia Riefer Johnston published August 7, 2017

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading

By Ade Olonoh published July 31, 2017

The Science of Productive Content Marketing Team Meetings

Look at your calendar for the coming week. How much empty space do you see? If it’s minimal, you could be unintentionally making it difficult for members of your content team to produce their best work. Try this four-step plan instead. Continue reading

By Marcus Varner published July 23, 2017

6 Ways We Mess Up Collaborating With Content Marketing Freelancers

If you want to attract good freelancers, you’ve got to treat them right. Here are six ways to screw up your collaboration with freelance content creators and how to avoid them. Continue reading

By Robert Rose published July 20, 2017

The Age of the Wisdom Worker Is (Still) Just Ahead

Peter Drucker’s tomorrow has arrived. Today’s workplace needs storytellers. Meaning makers. Wisdom workers, they’re sometimes called. Are we there yet? Has this new class of worker rushed in to fill the need for wisdom? How about you? Continue reading

By Michele Linn published July 17, 2017

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse. Continue reading

By Frank Thomas published July 16, 2017

How Adidas Creates Moments of Relevance

When adidas launched GamePlan A, it put culture at the core of its content marketing strategy. Why? Because culture has the power to nourish longer-lasting and more-engaged relationships. Here’s what the sports company learned. Continue reading

By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading