By Lisa Murton Beets published December 6, 2017

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Arvind Kesh published November 27, 2017

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading

By Roger C. Parker published November 22, 2017

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.
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By Roger C. Parker published November 19, 2017

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help. Continue reading

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

By Michele Linn published November 13, 2017

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading

By Michele Linn published November 9, 2017

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations. Continue reading

By Robert Rose published November 3, 2017

Audience Strategist: The New, Critical Role on Your Content Team

Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist. Continue reading

By Kim Moutsos published October 27, 2017

How to Speed Your Climb Out of the Content Marketing Pit of Despair

If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long. Continue reading

By Julia McCoy published October 22, 2017

9 Stats That Will Make You Want to Invest in Content Marketing

To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers. Continue reading