By Andrea Fryrear published October 14, 2016

Content Marketing ROI: 4 Ways to Get Started

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading

By Michele Linn published October 9, 2016

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading

By Jacob Warwick published September 26, 2016

3 Tips to More Accurately Measure Your Content Effort

Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading

By Joe Pulizzi published September 24, 2016

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.

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By Clare McDermott published September 15, 2016

What Is Content Intelligence?

Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading

By Dawn Papandrea published August 30, 2016

How to Create a Marketing Team That Cares About Revenue

Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist. Continue reading

By Arnie Kuenn published August 24, 2016

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Jeremy Cook published August 2, 2016

Sample These 45+ Content Tools to Create, Curate, and Measure

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading

By Ann Gynn published July 29, 2016

How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture. Continue reading