By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Continue reading

By Michele Linn published March 3, 2017

4 Google Analytics Reports Every Content Marketer Should Use

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

By Aaron Orendorff published December 20, 2016

8 Business Intelligence Tools for Content Marketers With Technophobia

Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading

By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading

By Andrea Fryrear published October 14, 2016

Content Marketing ROI: 4 Ways to Get Started

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading

By Michele Linn published October 9, 2016

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading

By Jacob Warwick published September 26, 2016

3 Tips to More Accurately Measure Your Content Effort

Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading

By Joe Pulizzi published September 24, 2016

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.

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