By Robert Rose published October 10, 2011

Best Practices…Mediocre Results

Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can suck all the innovation and success out of our strategy. Here is an experiment: Walk around your office … Continue reading

By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

Here are 10 templates to help you with everything from content marketing planning, creation and distribution. Continue reading

By Sandra Zoratti published April 22, 2011

5 Steps to Using Data to Maximize Content Marketing ROI

One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show that content developed using insights from customers, also known as data-driven customer insights, produce increased customer engagement and generate … Continue reading

By Scott Frangos published April 15, 2011

Actionable Analytics – All These Numbers, Now What?

I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) … Continue reading

By Heidi Cohen published February 2, 2011

21 Real Blog Metrics Your Company Needs to Track

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your … Continue reading

By Nate Riggs published January 14, 2011

5 Ways to Measure Facebook Fan Engagement

As a CMI reader, your business is probably considering building out a  Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t … Continue reading

By Tom Pisello published January 13, 2011

How to Calculate the ROI from Social Media Marketing

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and … Continue reading

By Keith Wiegold published December 2, 2010

Content Marketing Success: Go on, Prove It!

How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having. Continue reading

By Michele Linn published November 23, 2010

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Heidi Cohen published October 20, 2010

Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track

When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well you succeeded in achieving your objectives. Therefore, to track your … Continue reading