By Alan Xu published July 11, 2012

Proof of the Power of Content Marketing: A Case Study

Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing. Continue reading

By Rob Yoegel published June 28, 2012

Content Marketing Metrics: How to Drive Action Instead of Reaction

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction. Continue reading

By Jodi Harris published June 15, 2012

How to Measure the Success of Content Marketing

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics. Continue reading

By Roger C. Parker published June 6, 2012

A Checklist for Measuring Your Content Marketing Success

As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective. Continue reading

By Rick Allen published April 3, 2012

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about. Continue reading

By Pelin Thorogood and Erik Bratt published January 9, 2012

A New Breed? 7 Roles of the Content Marketing “Engineer”

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering. Continue reading

By Jayme Thomason published October 25, 2011

Cutting the Complexity of Content Marketing Production

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity … Continue reading

By Arnie Kuenn published October 10, 2011

Conversions: Look Beyond Myths of Content Marketing Measurement

Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important metric you track related to your online marketing efforts, what would you say? What is the very first … Continue reading

By Robert Rose published October 10, 2011

Best Practices…Mediocre Results

Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can suck all the innovation and success out of our strategy. Here is an experiment: Walk around your office … Continue reading

By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

Here are 10 templates to help you with everything from content marketing planning, creation and distribution. Continue reading