By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By Marcia Riefer Johnston published June 15, 2017

Why a Good Content Audit Is Your Business’s Best Friend

Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing. Continue reading

By Sujan Patel published April 19, 2017

4 Metrics to Track Impact of Content Marketing on Brand Awareness

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas Continue reading

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Continue reading

By Michele Linn published March 3, 2017

4 Google Analytics Reports Every Content Marketer Should Use

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

By Aaron Orendorff published December 20, 2016

8 Business Intelligence Tools for Content Marketers With Technophobia

Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading

By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading