By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading

By Kevin Lund published September 22, 2017

How to Keep Your Content Marketing Strategy From Getting Hijacked

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading

By Marcia Riefer Johnston published September 21, 2017

A Step-by-Step Process for Scoring Your Content

Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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By Cameron Conaway published September 17, 2017

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

By Marcia Riefer Johnston published August 28, 2017

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By Marcia Riefer Johnston published June 15, 2017

Why a Good Content Audit Is Your Business’s Best Friend

Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing. Continue reading

By Sujan Patel published April 19, 2017

4 Metrics to Track Impact of Content Marketing on Brand Awareness

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas Continue reading

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Continue reading