There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.
Web analytics and key performance indicators have come a long way since the days when marketers were measuring “hits” on a site. Here’s a guide to what KPIs you should be measuring for your content marketing initiatives.
Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.
For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success.
Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing.
As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction.
When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics.
CMI consultant Jay Baer, co-author of the book, “The Now Revolution,” stresses the importance of understanding your marketing math at every point of the sales process in this excerpt from an interview on the Content Marketing 360 radio show. Jay also discusses how empowering your sales team is vital to your content strategy.
CMI consultant Jay Baer, co-author of the book, “The Now Revolution,” shares his philosophy on measuring content marketing in this excerpt from an interview on the Content Marketing 360 radio show. Jay says assessing marketing efforts does not have to be complicated, but you have to understand what you want it to achieve before you implement.
As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.