It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness.
Looking to fill out your organization’s content marketing team? Make sure you’re not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job.
Putting out fresh, relevant content is not just a good idea today, it’s a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar.
It’s easy for industry experts to say “create awesome content,” but that’s not exactly a helpful “how-to.” Follow these 5 tips to truly integrate creativity into your existing content marketing process.
Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue.
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary.
How can you know if your content marketing is pushing the right buttons if you aren’t testing it? Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing.
Without a strong composer, a piece of content can strike dissonant chords with your audience. Find out how project management can help content creators compose more harmonious marketing pieces.
To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices. If you have the time and resources, it will really make a difference in your efforts to stay ahead of your customers — and be recognized as a brand they can rely on to keep them informed.
Many digital marketing strategies are falling short these days because marketers are stuck working off an old content map. As we drive ourselves to raise content marketing to the next level, we’ve got to start creating new content maps to improve the efforts we’ve made in the past. Consider how you can help your organization develop a new map for success.