If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won’t cut it. You need to focus on raising the quality of your content. Use these 5 tips for quality content creation that won’t bust your budget.
It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages.
In spite of burgeoning internal support and increasing budget, many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Find out how to prove content marketing ROI with a performance scorecard.
Creating content is hard work, so it’s hugely frustrating when someone copies that work. However, plagiarism in the online world is very common. Find out 7 ways a content creator can respond to plagiarism.
There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can’t be all about you.
To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way.
CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach.
It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness.
Looking to fill out your organization’s content marketing team? Make sure you’re not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job.
Putting out fresh, relevant content is not just a good idea today, it’s a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar.