By Michele Linn published June 12, 2017

5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Michele Linn published December 28, 2015

7 Stolen Content Marketing Ideas You Can Use Today

CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading

By Michele Linn published September 8, 2014

6 Keys to Shifting an Enterprise to a Content Marketing Mindset

In Part 2 of our CMI Executive Research series, we explored the best ways for businesses to shift to a content marketing mindset. Given how closely this is tied to transforming the culture of an organization as a whole, it’s not something that happens easily or quickly — especially in large organizations. Get 6 key insights for enterprises. Continue reading

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI’s research on the subject, we learned that no one formula for success exists, but many trends became apparent. Learn more about how enterprises structure, scale and spend on content. Continue reading

By Michele Linn published July 4, 2014

Build a Successful Editorial Plan: Essential Skills Your Team Needs

While it takes a wide variety of skills to achieve content marketing success, there is one essential role that any company looking to get started in content marketing will need to fill: the managing editor. This sixth installment of our “Back to Basics” series delves into the skills needed to build, implement, and execute your editorial plan. Continue reading

By Joe Bachana published June 29, 2014

How the Right Tech Can Improve Your Content Marketing Workflow

Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading

By Cathy McPhillips published June 20, 2014

How to Build Social Media Into Your Content Marketing Processes

In this fourth installment of CMI’s Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI’s plan as a working example. Find out how to build social media into your organization’s content marketing processes. Continue reading

By Joe Pulizzi published May 26, 2014

6 Steps to Managing Internal Change for Content Marketing

It’s astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; something marketers need to do, for now, until we can go back to business as usual. Here’s a call to arms: Use these 6 steps to manage internal change in your organization. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading