By Scott Aughtmon published April 9, 2014

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

Poor Richard’s Almanack is probably best remembered for the personal sayings Benjamin Franklin included in every issue. However, its useful and entertaining content also sets it apart as one of the earliest examples of content marketing. Find out what 4 lessons we can learn from the way Franklin harnessed the power of content marketing. Continue reading

By James Scherer published April 8, 2014

How to Use Facebook Ads for Content Marketing: The Ultimate Guide

Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads and increase brand awareness among the people you want to reach. Find out how to use Facebook ads for content marketing. Continue reading

By Doug Kessler published March 24, 2014

Employed Media: How Internal Advocates Can Share Your Content Marketing

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes. Continue reading

By Robert Rose published March 19, 2014

How Content Marketing Success is Blocked by Antiquated Beliefs

As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success. Continue reading

By Amanda Maksymiw published March 12, 2014

A Content Marketing Plan for Turning Your Influencers Into Partners

As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build relationships and turn your influencers into partners. Continue reading

By Ian Humphreys published March 9, 2014

Creating Content that Speaks Volumes in Multiple Languages

It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages. Continue reading

By Michael Gerard published March 6, 2014

Keep Your Content Marketing from Getting Lost in the Stampede

Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting lost in the stampede. Continue reading

By Carla Johnson published January 3, 2014

How to Deliver the Right Content Marketing, in a Scalable Way

To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way. Continue reading

By Bruce McDuffee published December 5, 2013

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach. Continue reading

By Paul Roetzer published November 4, 2013

How to Build A Scorecard to Measure Content Marketing Effectiveness

It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading