By Nichole DeMeré published February 2, 2018

5 Brands Share Their Content Marketing Process

When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading

By Carla Johnson published January 8, 2018

The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)

If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading

By Kim Moutsos published December 29, 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading

By Michele Linn published June 12, 2017

5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Michele Linn published December 28, 2015

7 Stolen Content Marketing Ideas You Can Use Today

CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading

By Michele Linn published September 8, 2014

6 Keys to Shifting an Enterprise to a Content Marketing Mindset

In Part 2 of our CMI Executive Research series, we explored the best ways for businesses to shift to a content marketing mindset. Given how closely this is tied to transforming the culture of an organization as a whole, it’s not something that happens easily or quickly — especially in large organizations. Get 6 key insights for enterprises. Continue reading

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI’s research on the subject, we learned that no one formula for success exists, but many trends became apparent. Learn more about how enterprises structure, scale and spend on content. Continue reading

By Michele Linn published July 4, 2014

Build a Successful Editorial Plan: Essential Skills Your Team Needs

While it takes a wide variety of skills to achieve content marketing success, there is one essential role that any company looking to get started in content marketing will need to fill: the managing editor. This sixth installment of our “Back to Basics” series delves into the skills needed to build, implement, and execute your editorial plan. Continue reading

By Joe Bachana published June 29, 2014

How the Right Tech Can Improve Your Content Marketing Workflow

Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading