By Ian Humphreys published March 9, 2014

Creating Content that Speaks Volumes in Multiple Languages

It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages. Continue reading

By Sarah Mitchell published February 7, 2014

How to Prepare Your Content Marketing for a Global Audience

There’s tremendous opportunity for brands to reach consumers who used to be unreachable because of differences in geography and language, but there’s more to it than just having your content translated. Find out how to prepare your content marketing to reach a global audience. Continue reading

By Paul Sanders published August 20, 2013

8 Tips to Tailor Your Blog Content for Local Search

Local businesses often find themselves in an increasingly competitive SEO landscape. To compete online with local franchises and offices of national chains/brands make sure your content is tailored to impact local search engine results and nurture a local audience. Use these 8 tips to better position your blog content for local search. Continue reading

By Adam Barber published January 2, 2013

3 Reasons to Put Australia on Your Content Marketing Radar in 2013

You probably haven’t seen many articles about Australia on your favorite search, social media and content marketing blogs. But here are 3 reasons to put Australia on your content marketing radar in 2013. Continue reading

By Christian Arno published September 24, 2012

Create Content that Effectively Crosses Cultural and Linguistic Borders

Communicating effectively across national and linguistic borders can create unique challenges. Here are a few steps you can use to create content that won’t get lost in translation. Continue reading

By Ashley Furness published July 5, 2012

4 Technologies for Smarter Localized Content Marketing

Localized messaging can be one of the best strategies for making a national brand immediately relevant. It’s also among the most time-consuming and expensive. Here are four technologies that are making cheaper and more manageable localized content marketing possible. Continue reading

By Anna Ritchie published June 12, 2012

Waffles, Wine and Wisdom: 3 Content Tips to Boost Your Local Rep

One of the fastest ways to become the “go-to” food spot for your local community is by creating meaningful, tailored, and unique content. If you service your local communities 24/7, here are a few content marketing best practices just for you. Continue reading

By Jodi Harris published February 28, 2012

Two Ways to Simplify Your Global Content Efforts

To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication. Content Marketing Institute’s latest webinar provides marketers with some fantastic tools to address these challenges — with the help of a few seasoned content pros.
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By Pavel Webb published January 13, 2012

Why SMS Marketing is a Must for a Younger Audience

The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined, I noticed a number of younger people (under 34) showing their mobiles to the server before getting their bill. One … Continue reading

By Pam Didner published January 6, 2012

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading