By Anthony Gaenzle published September 9, 2014

How to Think Like a Local for Global Social Media Content Success

flag with red pin stuck in mapSo, you’ve read a few articles on growing your business by going global, and now you’re ready to reveal your content marketing to the world with a global social media content campaign? Not so fast. Let me stop you right there before you run head-first into certain disaster. Unfortunately, it’s just not that easy.

There are many things you need to take into consideration before promoting your content via social media to markets outside your own country. Rushing this process is not an option‚ but you can take steps that will get you started on the right foot. Here are a few considerations to focus on before you take your company’s social media content on a trip around the world. Continue Reading

By Renato Beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

small images-quote bubbles-handshake-ideaIt’s a Tuesday just like any other; you wake up, grab a cup of coffee and your smartphone, and log on to your Facebook page to see what’s been posted over the last eight hours. You click “share” on one of the articles you found enticing — maybe it’s about your local sports team’s big win or an 8-car pileup just in time for your commute to work. Congratulations. By sharing that post, you’ve successfully become a content curator.

But if global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to get you into a world of trouble than into your target markets. While content curation is basically the process content marketers use to cull information from the internet and turn it into bite-size pieces their targets can digest, global content curation requires more than the standard components.Continue Reading

By Ian Humphreys published March 9, 2014

Creating Content that Speaks Volumes in Multiple Languages

keyboard-multiple languagesIf you work in a global marketplace, you will need to create multilingual content — and by that I mean content that is created in whatever native language your customers speak, not just English!

This is important for two reasons:

  1. Content is most effective when it leverages the full power of the language it is written in, including puns, local references, alliteration, etc. If you just speak to your global customers in their second language (in most cases English), you will fail to engage them with the words and phrases that have the most cultural and linguistic significance for them.
  1. Search engine optimization (SEO) is more important than ever, and creating content in a non-English language will help you rank in SERPs (search engine result pages) served in that language. This is especially true if your competitors aren’t creating multilingual content — and any edge you can gain in the world of SEO is one worth pursuing.Continue Reading
By Sarah Mitchell published February 7, 2014

How to Prepare Your Content Marketing for a Global Audience

illustration of globe filled with peopleHere’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t know how to read it. In fact, 96 percent of the world’s consumers do not live in the United States.

Scott Abel, consultant and content futurist, explains the content marketing significance of these realities: “Many of us treat the worldwide web like the Ohio web or the American English web. Marketers are overwhelmed and unprepared to produce content for a global audience.” Continue Reading

By Paul Sanders published August 20, 2013

8 Tips to Tailor Your Blog Content for Local Search

online deals search-blog contentLocal businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have local franchises, offices, or stores that compete for search traffic with smaller, regional companies.

This is an important consideration, given the adoption of mobile technology for driving localized searches. When consumers are using mobile devices, they are more likely to be conducting local searches, and that traffic drives leads and sales. Continue Reading

By Adam Barber published January 2, 2013

3 Reasons to Put Australia on Your Content Marketing Radar in 2013

australia on content marketing radarWhen you flick through your favorite search, social media, and content marketing blogs, you probably don’t see many articles about Australia. With a population of just 22 million, web consumption below the global average, and e-commerce penetration that lags behind leading markets, we can’t quite claim to be at the center of the digital universe.

But as we look to 2013, that could be about to change. Those of us who work in the content marketing space “Down Under” are seeing some great opportunities for local and international brands to drive awareness, engagement, and leads with the right content strategy. Recent signals from the government, consumers, and the business community all suggest a really positive outlook for digital content.Continue Reading

By Christian Arno published September 24, 2012

Create Content that Effectively Crosses Cultural and Linguistic Borders

As more of the world gets online, the potential audience for your content grows. More brands are reaching out to customers around the world through websites, social media, blogs, and videos. The rapid growth in internet use in Asia, the Middle East and Latin America is opening up unprecedented opportunities for content marketers.Continue Reading

By Ashley Furness published July 5, 2012

4 Technologies for Smarter Localized Content Marketing

localized content marketing, CMILocalized messaging can be one of the best strategies for making a national brand immediately relevant. After all, a place says a lot about customers — like what language they speak, holidays they celebrate, or sports teams they follow.

Unfortunately, localized content marketing is also among the most time-consuming and expensive of marketing tactics. Thankfully, new technologies are making the practice cheaper, more automated, and manageable. Below are four new technologies every company’s CMO should add to its arsenal.Continue Reading

By Anna Ritchie published June 12, 2012

Waffles, Wine and Wisdom: 3 Content Tips to Boost Your Local Rep

Anyone who runs a local food and beverage company (from restaurants to groceries to bodegas) knows how hard it is to keep up with their finances, inventory and customers, let alone content. Not only is this industry fast-paced, but it’s also highly competitive and constantly changing, which means you need to establish your presence — and fast.

One of the fastest ways to become the “go-to” food spot for your local community is by creating meaningful, tailored, and unique content. If you service your local communities 24/7, here are a few content marketing best practices just for you.Continue Reading

By Jodi Harris published February 28, 2012

Two Ways to Simplify Your Global Content Efforts

You know your audience and you’ve found the channels to best reach it. You’ve crafted a relevant, engaging message that will get your targets to sit up, take notice, and join your conversation.

But what happens when your business starts to grow beyond the ability to manage your outreach with the same hands-on, one-content-person-wears-all-the-hats approach?

To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication.

Continue Reading