You probably haven’t seen many articles about Australia on your favorite search, social media and content marketing blogs. But here are 3 reasons to put Australia on your content marketing radar in 2013.
Communicating effectively across national and linguistic borders can create unique challenges. Here are a few steps you can use to create content that won’t get lost in translation.
Localized messaging can be one of the best strategies for making a national brand immediately relevant. It’s also among the most time-consuming and expensive. Here are four technologies that are making cheaper and more manageable localized content marketing possible.
One of the fastest ways to become the “go-to” food spot for your local community is by creating meaningful, tailored, and unique content. If you service your local communities 24/7, here are a few content marketing best practices just for you.
To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication. Content Marketing Institute’s latest webinar provides marketers with some fantastic tools to address these challenges — with the help of a few seasoned content pros.
Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message.
Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder if it’s truly possible to create a global creative concept and apply it to all [...]
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also offered three quick tips for producing and marketing content in multiple languages. This time around, I’d like to expand on that theme with five tips [...]