One of our goals for my opening keynote at Content Marketing World was to make sure the marketing professionals in the audience understood that content marketing is NOT new. This two minute video tells the tale (this video opened the conference): Most people think that content marketing is a new thing, but it’s been going [...]
Announcing My New Book: Managing Content Marketing
The past few months have been busy. The big international content marketing event is next week. We launched a content marketing news channel. The Content Marketing Institute site got a much-needed face lift. So, you probably could tell that I was getting a bit bored…so Robert Rose and I decided to write a book (launching at Content [...]
Content Marketing World – T-Minus 8 Days and Counting
For those regular readers of this blog, I’m sure you noticed my posts decrease a bit over the last month. Between our charity golf outing a few weeks back and Content Marketing World, it’s been a bit busy to say the least. This week, the entire Junta42 and CMI team are putting the finishing touches [...]
2011 Junta42 Golf for Autism a Huge Success [video]
Picture this: on Sunday, August 14th, the Cleveland area saw the 5th most rainfall in one day EVER for one day. The next day, the 5th Annual Junta42 Golf for Autism would take place. Needless to say, I was a bit concerned. The golf course where we were to have the event was extremely wet. [...]
Announcing Custom Media Day: An Event Only a Custom Content Provider Would Love
Take a deep breath…this post is NOT about Content Marketing World 2011. I get at least an email per day from a custom content provider or content agency looking for an event that is just for them. Well, Custom Media Day is here – July 27, 2011 in New York City. The Content Marketing Institute, [...]
Content Marketing News that Works for You
Okay, so you are a marketing professional interested in the practice of content marketing. How do you keep up on the latest content marketing news? You could follow hashtags on Twitter? You could set up a Google Reader feed? You could subscribe to every marketing newsletter and pick out the best content-marketing related content? You [...]
42 Content Marketing Experts Lead Junta42′s Final Top Blogs List
After more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our last. Why you ask? When we began the Junta42 Top 42 Content Marketing List back in late 2007, content marketing [...]
Chief Content Officer Job Description Sample Template
In my research, there was no current template available for a Chief Content Officer job description. Now there is! Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief Content Officer job description that can serve as a template for the lead storyteller within a brand. [...]
Content Marketing Tools Are Not Enough [Video]
I have lots of tools at home. Hammers, screwdrivers, drills (oh my!). Heck, I even have a toolbox. That doesn’t mean I know how to use them to, say, to build a house (or hang a picture). It’s Not the Tools I ran into a marketing executive from a Fortune 1000 company a few weeks [...]
Always Be Launching: Content Marketing
People ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content is NOT valuable and relevant and NOT working for your business, it’s NOT worth developing and distributing. If it is, then do it. Although I’m a big fan [...]
