Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the “listen-ask-share” approach she uses for content creation and outreach. Find out how your content marketing could benefit from this formula.
How to Keep Your Compelling Content Engine Fueled and Running Smoothly
Amanda Nelson of Salesforce Marketing Cloud talks about her organization’s compelling content engine and how her team keeps it fueled and running smoothly with an international corps of writers.
Mining Data for the Right Content Marketing at the Right Time
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again.
Brand Storytelling Lessons from the Content 2020 Project
If you haven’t already seen the overview of Coca Cola’s Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is going to reshape the strategic marketing process, this is quite simply, a manifesto.
A Content Strategy that Brings New Meaning to Metrics
Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics.
Divorcing Content from Form: A Major Perspective Shift for Marketers
When deciding how to accommodate divergent platforms, focus on content first. Divorcing content from form is a major, but necessary, perspective shift for marketers. Here are some tips and examples of what has worked, and what hasn’t.
Using Content to Close the Sales Loop: An Interview with Marcus Sheridan
In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog, about reaching the Content Saturation Index, discovering the true behavior driving your analytics data, and using your content to tap into the number one human need.
How to Join the Ranks of the Digital “Supercreatives:” An Interview with Leslie Bradshaw
CCO spoke to Leslie Bradshaw, co-founder of JESS3, about what it takes to be a rising star in the competitive world of digital supercreatives, how to work with a creative agency and why some content breaks through the clutter.
No-Excuses Content Marketing with Marcus Sheridan [Interview]
Find out what key tips “Sales Lion” Marcus Sheridan has to offer about no-excuses content marketing in an interview on Content Marketing 360 Radio Show. His aim is that everyone who listens will say, “I get it,” and start producing plentiful and successful content.
Why You Need to Consider Professional Voice-Over In Your Content Marketing: Interview with Terry Daniel
Voice-over artist and coach Terry Daniel describes how using a professional voice-over in your content marketing can take your company’s marketing efforts to the next level. Terry talked about his career in an interview with Pamela Muldoon on Content Marketing 360 Radio Show.
