Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry.
More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department.
Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
Employees are more than brand ambassadors; they’re promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and sales teams can work hand-in-hand.
Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics?
Too many content efforts sink because the sales and marketing sides don’t take the time to understand each other. Find out more about content’s role in the sales and marketing marriage.
In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog, about reaching the Content Saturation Index, discovering the true behavior driving your analytics data, and using your content to tap into the number one human need.
Melissa Harrison of Allée Creative offers some great tips on how to develop content that supports the sales process and how essential consistency is in the content marketing process. This is the second part of a conversation with Pamela Muldoon on the Content Marketing 360 Radio show.
Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success.