By Doug Kessler published March 24, 2014

Employed Media: How Internal Advocates Can Share Your Content Marketing

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes. Continue reading

By Carla Johnson published January 3, 2014

How to Deliver the Right Content Marketing, in a Scalable Way

To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way. Continue reading

By Manya Chylinski published June 27, 2013

A Seamless Content Marketing Process for a Highly Regulated Industry

Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry. Continue reading

By Manya Chylinski published June 4, 2013

Why Your Brand Marketing Needs a Chief Marketing Technologist

More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department. Continue reading

By Carla Johnson published May 22, 2013

How Your Content Strategy Thrives When Marketing and IT Work Together

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together. Continue reading

By Carla Johnson published May 1, 2013

Why Your Brand Storytelling Must Start With Human Resources

Employees are more than brand ambassadors; they’re promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
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By Manya Chylinski published February 10, 2013

How Your B2B Content Marketing and Sales Can Work Hand-in-Hand

The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and sales teams can work hand-in-hand. Continue reading

By Mark Sherbin published February 7, 2013

Find Content Marketing Gold by Mining Your Sales Department

Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics? Continue reading

By Carla Johnson published December 26, 2012

The Role of Content in the Sales and Marketing Marriage

Too many content efforts sink because the sales and marketing sides don’t take the time to understand each other. Find out more about content’s role in the sales and marketing marriage. Continue reading

By Joe Pulizzi published August 21, 2012

Using Content to Close the Sales Loop: An Interview with Marcus Sheridan

In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog, about reaching the Content Saturation Index, discovering the true behavior driving your analytics data, and using your content to tap into the number one human need. Continue reading