Employees are more than brand ambassadors; they’re promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
Find Content Marketing Gold by Mining Your Sales Department
Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics?
The Role of Content in the Sales and Marketing Marriage
Too many content efforts sink because the sales and marketing sides don’t take the time to understand each other. Find out more about content’s role in the sales and marketing marriage.
How To Explain Content Marketing To The C-Suite
Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success.
How to Develop an Internal Content Marketing Plan by Leveraging Intranets
Intranets are designed to share useful, informative content — just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company’s internal community. Here are some essentials.
4 Hidden Benefits of Content Marketing that Go Beyond ROI
In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals.
Content Marketing: Customer Relationship Management Begins at Home
Guest Author Rick Allen explains why the strength and integrity of your organization’s content marketing begins at home, with all of those involved in your company, from designers to marketers and more. While getting everyone on the same content marketing page may seem like herding cats, it is possible! Find out how to strengthen and nurture internal relationships to reinforce your brand’s content marketing efforts.
