By Natalya Minkovsky published January 22, 2015

Structured Content: Get Started with Content Models

Natalya Minkovsky explains what a content model is, how content models can help make content intelligent, and why businesses should care. Continue reading

By Joe Pulizzi published January 12, 2015

The Evolution of Content Marketing Will Include Intelligent Content

Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive. Continue reading

By Marcia Riefer Johnston published January 7, 2015

A Case Study in Intelligent Content: The Language of Content Strategy

Bite-sized. Organized. Consistent. Guy Kawasaki uses those terms to describe The Language of Content Strategy. It’s a book, a card deck, and a website. It’s more than the sum of its products. It’s a case study in intelligent content. Continue reading

By Noz Urbina published December 24, 2014

The 5 Ws of Adaptive Content: A New Look at Making Content Contextually Appropriate

Making content contextually appropriate for all the possible channels, devices, and scenarios can be overwhelming if you aren’t starting with a good content strategy. Here are the 5 Ws to consider. Continue reading

By Marcia Riefer Johnston published December 17, 2014

Intelligent Content: The Elephant and Its Parts

When it comes to intelligent content, don’t be like a blind man describing an elephant, mistaking one part for the whole. You need a sense of all the parts to see the whole critter. Discover the six parts that make up the full picture of intelligent content. Continue reading

By Robert Rose published December 4, 2014

The Search for Intelligent Content in the Universe

The intelligent content name is simplicity that belies the complexity of the ideas it supports. As we strive to find smart ways to create, manage, deliver, and maintain our content, learn what’s ahead for intelligent content and ICC. Continue reading

By Ann Rockley published December 1, 2014

The Basics of Intelligent Content

How do you unlock the potential of your content? Make it intelligent! Here’s how. Continue reading