By Ann Rockley published June 25, 2015

Put More Creativity in Your Content Creation: Automate

Ann Rockley says, treat your content like an assembly line. Stop creating the same things over and over; standardize what you can so you can spend more time creating what matters. Continue reading

By Marcia Riefer Johnston published June 22, 2015

How Do You Connect Content Silos? Crosswalks!

Crosswalks – connectors of content silos – help teams examine and harmonize their content and share it more easily across the enterprise. Continue reading

By Andrea Fryrear published June 18, 2015

The 5 Superpowers of Intelligent Content: Themes From ICC

At the Intelligent Content Conference, the superpowers of intelligent content were revealed in session after session. Continue reading

By Marcia Riefer Johnston published June 11, 2015

7 Tips for Using Semantic Categories With Your Blog

If your organization isn’t categorizing its blog posts, consider the possibility. Categorizing can help your audiences, and your content teams, get more out of your content. Continue reading

By Marcia Riefer Johnston published June 8, 2015

Intelligent Content: What Does ‘Semantically Categorized’ Mean?

Want to help your customers and prospective customers (and your content team) find (and create) the right content? Use categories. Semantic categories. Continue reading

By Carmen Hill published June 4, 2015

A Content-First Success Story: BMC Software and Connective DX

Intelligent content strategy helped BMC Software and Connective DX revamp BMC.com – and increase marketing-sourced pipeline. Continue reading

By Marcia Riefer Johnston published June 1, 2015

Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames

IBM Enterprise Content Experience Strategist, Architect, and Designer Andrea Ames tells us why intelligent content is big in the enterprise. Continue reading

By Michele Linn published May 28, 2015

Content Reuse: A Super-Simple Way to Get Started

Michele Linn, VP of Content at the Content Marketing Institute, applies a core concept of intelligent content – reuse – to content marketing. Find out how she and her team did it. Continue reading

By Marcia Riefer Johnston published May 25, 2015

Intelligent Content: What Does ‘Reusable’ Mean?

Want to make your content more intelligent? Make it more reusable. Continue reading

By Marli Mesibov published May 21, 2015

Analytics for Intelligent Content: Are You Asking the Right Questions?

Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions. Continue reading