By Michele Linn published October 22, 2015

Content Reuse: Behind the Scenes With CMI

CMI left the unintelligent ways of collecting information for an intelligent content process that allows us to repurpose content easily and efficiently. We share what wasn’t working and what we do now that’s working a lot better. Continue reading

By Michele Linn published October 2, 2015

Metadata 101 for Content Marketers: Your Questions Answered

Having a tough time keeping massive amounts of content organized? Metadata can help. Check out these insights from content strategist Rachel Lovinger. Continue reading

By Michele Linn published September 7, 2015

How to Get the Right Content to the Right People at the Right Time: A Look at This American Life

What can content strategists learn from the popular radio show This American Life? Plenty! Continue reading

By Lisa Copeland published September 3, 2015

Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Want an easier way to get buy-in on your content ideas? This planner is an easy-to-use, easy-to-share place to capture data and insights that lead to a strategically solid content marketing plan. You’ll keep using it even after you get approval. Continue reading

By Ardath Albee published August 20, 2015

Scaling Content Marketing: How CSC Put the Content Hub to Work

The Content Marketer of the Year finalist chosen for her scaling success shares how the company’s formal Content Hub creates engaging content with consistent messaging and develops processes to repurpose content in many languages. Continue reading

By Jen Brass Jenkins published August 6, 2015

Automating Content Reuse: One Marketing Team’s Story

Ever wish that your web content could automatically appear on multiple pages with little extra effort? This marketing team is making it happen – and their customers are delighted. Their method might work for you, too. Continue reading

By Michele Linn published July 21, 2015

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on. Continue reading

By Marcia Riefer Johnston published July 13, 2015

Intelligent Content: What Does ‘Adaptive’ Mean?

Imagine your organization’s content serving people in such personal, useful ways that they fall in love with your brand. Enter, adaptive content. Continue reading

By Marcia Riefer Johnston published July 6, 2015

Intelligent Content: What Does ‘Reconfigurable’ Mean?

When you deliver content in this way, customers say, “Whoa.” Or not. They may not even notice. They may simply expect your content to be reconfigurable. Is your content ready? Continue reading

By Marcia Riefer Johnston published June 29, 2015

Intelligent Content: What Does ‘Automatically Discoverable’ Mean?

What we talk about when we talk about findability – and why it matters. Continue reading