By Ann Rockley published July 14, 2016

Why Automation Is the Future of Content Creation

A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading

By Marcia Riefer Johnston published June 23, 2016

Is Your Content Ready for the Mobile Takeover?

Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover. Continue reading

By Michele Linn published June 2, 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals). Continue reading

By Jill Talvensaari published May 26, 2016

Data as Personalization: How to Turn Kryptonite Into Treasure

Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing. Continue reading

By Marcia Riefer Johnston published May 5, 2016

From 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content Task

If you’re looking for smarter ways to use content technology, let this story inspire you. The CMI team worked together to automate a tedious, unscalable website task, saving production time and improving the audience experience. Continue reading

By Natalya Minkovsky published April 7, 2016

Getting Started With Structured Content

Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading

By Ann Rockley published February 22, 2016

Why You Need Two Types of Content Strategist

Content strategists come in two types – front end and back end. If your content is a business asset, you need to understand both roles so you can ensure you have the right kind of help at the right time. Continue reading

By Marcia Riefer Johnston published February 11, 2016

Adaptive Content: The Way to Your Customer’s Heart

Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
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By Marcia Riefer Johnston published January 14, 2016

6 Content Ideas Every Marketer Should Steal From IBM

IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer. Continue reading

By Michele Linn published October 22, 2015

Content Reuse: Behind the Scenes With CMI

CMI left the unintelligent ways of collecting information for an intelligent content process that allows us to repurpose content easily and efficiently. We share what wasn’t working and what we do now that’s working a lot better. Continue reading