By Ann Gynn published July 31, 2015

17+ Content Marketing Revelations from 2015

A lightbulb moment can set you on a new course or change the direction of your path. The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year. Which ones will be your epiphany? Continue reading

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

Not only are talented content marketing professionals hard to find, but they can be hard to spot. What skills should be on the must-have list for your team? Leading content marketing experts share what they would put at the top. Continue reading

By Ann Gynn published July 17, 2015

Content Marketing Experts Reveal Which Brands are Pushing the Envelope

What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.
Continue reading

By Pamela Muldoon published May 21, 2015

Itchy Feet Take Marketer on Global Corporate and Social Path

Never one for planning, Save the Children Australia’s Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return. Continue reading

By Pamela Muldoon published May 14, 2015

How a One-Room Schoolhouse Student Ended Up Creating a New Era of Marketing

How does a former electrical engineering major who graduated with a history degree become one of the top content marketing influencers? In this episode of The Pivot, Todd Wheatland talks to Carla Johnson about her path and latest book. Continue reading

By Pamela Muldoon published May 7, 2015

A Philosophy Major and Musician Writes His Own Marketing Path

In this episode of The Pivot, host Todd Wheatland talks with the head of content marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music-making philosophy major was able to play his own cool story in marketing. Continue reading

By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

How does a boy from rural Minnesota become an influential leader in digital marketing? The Pivot’s Todd Wheatland talks with TopRank Online Marketing CEO Lee Odden about his journey and the moment he recognized marketing was his future. Continue reading

By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

You may know Jon Loomer as the “Facebook Ads Guy,” but The Pivot host Todd Wheatland goes beyond the moniker to discover how Jon created his own niche company after a career venture in fantasy sports and two job layoffs. Continue reading

By Pamela Muldoon published April 16, 2015

How a Lawyer at the French Embassy Ended Up a Social Media Entrepreneur

In The Pivot, host Todd Wheatland talks with Emeric Ernoult, CEO and founder of AgoraPulse. Hear how he was destined to become an entrepreneur at the age of 7, his journey from Africa to France to Washington, D.C., and much more. Continue reading

By Pamela Muldoon published April 9, 2015

Did You Hear About the Acupuncturist/Comedian Turned Marketer?

Did you hear the one about the acupuncturist who tried stand-up comedy and launched a successful digital marketing practice? The Pivot Host Todd Wheatland talks with Brian Carter who dishes on improv’s content-marketing effect. Continue reading