By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out how engineering principles can revolutionize your content strategy. Continue reading

By Arnie Kuenn published May 6, 2014

How to Go “All-In” with Content Marketing: 8 Experts Weigh In

Eight top industry experts share what they see as the biggest challenges for businesses that want to go “all-in” with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing success. Continue reading

By Carla Johnson published January 13, 2014

How Brand Storytelling Helps Enterprises Go “The Extra Mile”

Emerson’s chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence. Continue reading

By Mark Sherbin published December 6, 2013

Foster a Creative Content Marketing Culture: 5 Takeaways From Coca-Cola

From cola-imbibing polar bears to personalized “Share a Coke” viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola’s VP of Global Advertising Strategy and Content Excellence. Continue reading

By Michele Linn published October 31, 2013

Kraft Foods: Tools to Create the Right Recipe for Your Content Marketing Plan

If you’re in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan. Continue reading

By Michele Linn published October 25, 2013

What the Future Holds for B2B Content Marketing: Experts Look Ahead

Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing. Continue reading

By Michele Linn published October 20, 2013

How to Overcome the B2B Content Marketing Time Crunch

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI’s roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just a feeble excuse. Continue reading

By Joe Pulizzi published October 19, 2013

The Content Marketing Industry’s 15 Biggest Milestones to Date

To mark Oracle’s purchase of Compendium, we’ve put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years – from the industry’s early roots to today’s ever-changing landscape. See if you agree. Continue reading

By Jodi Harris published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading

By Joe Pulizzi published September 16, 2013

CMI Honors Top Content Marketing Award Winners

The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts. Continue reading