By Marcia Riefer Johnston published March 10, 2016

What Should Marketers Look For in a Content Strategist?

Read this BEFORE you hire a content strategist. Experts from the Intelligent Content Conference share the skills you should consider and the questions you should ask to find the right help and best fit for your brand’s content program. Continue reading

By Marcia Riefer Johnston published February 18, 2016

Take Your Content From Albatross to Asset: 18 Experts Tell How

Marketers need to handle increasingly complex and abundant content. Eighteen experts share their top tips for managing all that content as a business asset, previewing the insight they’ll share at the Intelligent Content Conference. Continue reading

By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

16 experts presenting at the Intelligent Content Conference share common-sense reminders for creating uncommonly good content, from addressing the audience’s pain (or pleasure) points to giving them timely answers to their questions. Continue reading

By Michele Linn published December 28, 2015

7 Stolen Content Marketing Ideas You Can Use Today

CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading

By Joe Pulizzi published December 14, 2015

What Content Marketing Will Look Like in 2016: 40+ Predictions

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions. Continue reading

By Ann Gynn published September 4, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More

Content marketers must be more like meteorologists than fortune tellers. Forget gazing into a crystal ball to see the future, we must make educated forecasts. Reading these 15 insights will help a lot more than asking the Magic 8 Ball. Continue reading

By Ann Gynn published August 27, 2015

12+ Ways to Use Web Analytics for Better Content Marketing

Bounce rates, time on site, page views – the availability of data about your website can astound even the best content marketer. How do you know what data is important and how to analyze it for your needs? The experts share their tips. Continue reading

By Ann Gynn published August 21, 2015

Content Marketing Leaders Reveal Their Helpful Hacks

A hack references a clever solution to a tricky problem. When the tricky problem is content marketing, what are the clever solutions used by the experts? Fifteen share their hacks for productivity, inspiration, curation, and more. Continue reading

By Ann Gynn published August 14, 2015

How to Grow Your Subscribers: 19 Experts Weigh In

Building a strong subscriber base takes work, but the payoff is great – an enthusiastic audience and better numbers to show the impact of your content marketing efforts. To help grow your subscribers, 19 experts share their tips. Continue reading

By Ann Gynn published August 7, 2015

More Than Personas: How to Know What Your Audience Really Wants

We know our content marketing only works when our audience responds to it. Beyond personas, how can you really, really understand what your audience wants? Answers from Content Marketing World presenters fall into 3 categories. Continue reading