Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand for specialized talent. Find out what the experts predict.
You can boost your firm’s profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and leverage the live event content into new marketing products.
Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community.
Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. Use these 9 effective arguments from 3 content experts.
Here’s a follow-up to last year’s post on women who rock content marketing. It’s a list of 20 more women who not only produce epic content, but also live it. Follow these women to see how it’s done.
The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers.
The recent launch of AFL Media provides some great lessons on how compelling content can attract and retain loyal fans. Here are five content marketing tips that can be applied to your business.
If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it.