By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading

By Pamela Muldoon published November 13, 2014

The Pivot: A Rockin’ Content Marketer’s Journey to Success

Jason Miller, Senior Content Marketing Manager at LinkedIn, joins host Todd Wheatland on this week’s episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock ‘n roll is incorporated into much of the content he creates. Continue reading

By Pamela Muldoon published November 6, 2014

The Pivot: Blogging, Business and BBQ – A Marketer’s Journey to Success

Host Todd Wheatland uses his personable interview style to talk blogging, business and BBQ with Jay Baer, President, Convince & Convert and best-selling author of Youtility: Why Smart Marketing Is About Help Not Hype. Episode 5 of The Pivot has Jay sharing his insights into the success he has today and the journey he has taken to get there. Continue reading

By Pamela Muldoon published October 30, 2014

The Pivot: From Documentary Filmmaker to Brand Storyteller

This week on “The Pivot”, Todd Wheatland talks with Barry Poltermann, President, About Face Media. Hear Barry’s marketing backstory of becoming a highly acclaimed documentary filmmaker and how he uses these skills to help brands tell a compelling story as part of their content marketing strategy. Continue reading

By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

Todd Wheatland took some time at this year’s Content Marketing World to sit down for a chat with Ann Handley, best-selling author and Chief Content Officer for MarketingProfs. Listen to Episode 3 of The Pivot, the newest podcast from the CMI Podcast Network, and hear why Ann believes writing as the cornerstone of content is missing from the current conversation. Continue reading

By Pamela Muldoon published October 9, 2014

Using Backstories as a Way to Connect with Your Audience

Content Marketing Institute launches the CMI Podcast Network with a new podcast, The Pivot: Marketing Backstories. The series, hosted by Todd Wheatland, shares unexpected stories from content marketing professionals with a focus on the pivotal point in their lives that put them on the path to success. This week, Todd speaks with CMI Founder, Joe Pulizzi, and learns where his career might have taken him — if he had followed in his family’s footsteps. Continue reading

By Chuck Frey published August 12, 2014

Make Your Visual Content Stand Out With a Signature Brand Look

The explosion of visual content means your audience is skimming more than ever these days. That’s why consistent branding of visual images is becoming critically important. Find out what 5 experts have to say about making your visual content stand out with a signature brand look. Continue reading

By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out how engineering principles can revolutionize your content strategy. Continue reading

By Arnie Kuenn published May 6, 2014

How to Go “All-In” with Content Marketing: 8 Experts Weigh In

Eight top industry experts share what they see as the biggest challenges for businesses that want to go “all-in” with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing success. Continue reading

By Carla Johnson published January 13, 2014

How Brand Storytelling Helps Enterprises Go “The Extra Mile”

Emerson’s chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence. Continue reading