A lightbulb moment can set you on a new course or change the direction of your path. The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year. Which ones will be your epiphany? Continue reading
Not only are talented content marketing professionals hard to find, but they can be hard to spot. What skills should be on the must-have list for your team? Leading content marketing experts share what they would put at the top. Continue reading
What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.
Never one for planning, Save the Children Australia’s Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return. Continue reading
How does a former electrical engineering major who graduated with a history degree become one of the top content marketing influencers? In this episode of The Pivot, Todd Wheatland talks to Carla Johnson about her path and latest book. Continue reading
In this episode of The Pivot, host Todd Wheatland talks with the head of content marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music-making philosophy major was able to play his own cool story in marketing. Continue reading
You may know Jon Loomer as the “Facebook Ads Guy,” but The Pivot host Todd Wheatland goes beyond the moniker to discover how Jon created his own niche company after a career venture in fantasy sports and two job layoffs. Continue reading
Did you hear the one about the acupuncturist who tried stand-up comedy and launched a successful digital marketing practice? The Pivot Host Todd Wheatland talks with Brian Carter who dishes on improv’s content-marketing effect. Continue reading