By Ann Gynn published August 27, 2015

12+ Ways to Use Web Analytics for Better Content Marketing

Bounce rates, time on site, page views – the availability of data about your website can astound even the best content marketer. How do you know what data is important and how to analyze it for your needs? The experts share their tips. Continue reading

By Ann Gynn published August 21, 2015

Content Marketing Leaders Reveal Their Helpful Hacks

A hack references a clever solution to a tricky problem. When the tricky problem is content marketing, what are the clever solutions used by the experts? Fifteen share their hacks for productivity, inspiration, curation, and more. Continue reading

By Ann Gynn published August 14, 2015

How to Grow Your Subscribers: 19 Experts Weigh In

Building a strong subscriber base takes work, but the payoff is great – an enthusiastic audience and better numbers to show the impact of your content marketing efforts. To help grow your subscribers, 19 experts share their tips. Continue reading

By Ann Gynn published August 7, 2015

More Than Personas: How to Know What Your Audience Really Wants

We know our content marketing only works when our audience responds to it. Beyond personas, how can you really, really understand what your audience wants? Answers from Content Marketing World presenters fall into 3 categories. Continue reading

By Ann Gynn published July 31, 2015

17+ Content Marketing Revelations from 2015

A lightbulb moment can set you on a new course or change the direction of your path. The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year. Which ones will be your epiphany? Continue reading

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

Not only are talented content marketing professionals hard to find, but they can be hard to spot. What skills should be on the must-have list for your team? Leading content marketing experts share what they would put at the top. Continue reading

By Ann Gynn published July 17, 2015

Content Marketing Experts Reveal Which Brands are Pushing the Envelope

What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.
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By Pamela Muldoon published May 21, 2015

Itchy Feet Take Marketer on Global Corporate and Social Path

Never one for planning, Save the Children Australia’s Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return. Continue reading

By Pamela Muldoon published May 14, 2015

How a One-Room Schoolhouse Student Ended Up Creating a New Era of Marketing

How does a former electrical engineering major who graduated with a history degree become one of the top content marketing influencers? In this episode of The Pivot, Todd Wheatland talks to Carla Johnson about her path and latest book. Continue reading

By Pamela Muldoon published May 7, 2015

A Philosophy Major and Musician Writes His Own Marketing Path

In this episode of The Pivot, host Todd Wheatland talks with the head of content marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music-making philosophy major was able to play his own cool story in marketing. Continue reading