By Pamela Muldoon published December 18, 2014

The Pivot: A Journalist’s Voyage into Content Marketing

In this week’s “The Pivot”, host Todd Wheatland talks with Brian Crisp about why he left traditional journalism to join the world’s largest travel agency as its editor-in-chief and why he didn’t want to follow in his dad’s footsteps. Continue reading

By Joe Pulizzi published December 15, 2014

60 Content Marketing Predictions for 2015

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year. Continue reading

By Pamela Muldoon published December 11, 2014

The Pivot: Civil War, Indiana, and Dummies Tell the Story of Kyle Lacy

How are the Civil War, rural Indiana, Myspace, and dummies connected? They’re part of the story of Kyle Lacy, Director of Global Content Marketing and Research, Salesforce ExactTarget Marketing Cloud, as told in “The Pivot” this week. Continue reading

By Pamela Muldoon published December 4, 2014

The Pivot: A Man of 100 Voices Uses One to Lead Social Media

Michael Stelzner can do about 100 voices, but it is his voice leading Social Media Examiner that attracts thousands. “The Pivot” host Todd Wheatland talks with him about SME’s rapid growth and the pivot he took to get to where he is. Continue reading

By Pamela Muldoon published November 27, 2014

The Pivot: A Technology Tool Guy’s Journey Into Social Media

RazorSocial Founder Ian Cleary joins host Todd Wheatland on this week’s “The Pivot”. He brings his infectious laugh as he shares the journey that led him to become THE tool guy for social media and why a “give-first” attitude matters. Continue reading

By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading

By Pamela Muldoon published November 13, 2014

The Pivot: A Rockin’ Content Marketer’s Journey to Success

Jason Miller, Senior Content Marketing Manager at LinkedIn, joins host Todd Wheatland on this week’s episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock ‘n roll is incorporated into much of the content he creates. Continue reading

By Pamela Muldoon published November 6, 2014

The Pivot: Blogging, Business and BBQ – A Marketer’s Journey to Success

Host Todd Wheatland uses his personable interview style to talk blogging, business and BBQ with Jay Baer, President, Convince & Convert and best-selling author of Youtility: Why Smart Marketing Is About Help Not Hype. Episode 5 of The Pivot has Jay sharing his insights into the success he has today and the journey he has taken to get there. Continue reading

By Pamela Muldoon published October 30, 2014

The Pivot: From Documentary Filmmaker to Brand Storyteller

This week on “The Pivot”, Todd Wheatland talks with Barry Poltermann, President, About Face Media. Hear Barry’s marketing backstory of becoming a highly acclaimed documentary filmmaker and how he uses these skills to help brands tell a compelling story as part of their content marketing strategy. Continue reading

By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

Todd Wheatland took some time at this year’s Content Marketing World to sit down for a chat with Ann Handley, best-selling author and Chief Content Officer for MarketingProfs. Listen to Episode 3 of The Pivot, the newest podcast from the CMI Podcast Network, and hear why Ann believes writing as the cornerstone of content is missing from the current conversation. Continue reading