By Alex Clifford published May 12, 2013

Content Marketing in 2023: Expert Advice on the Trends that Will Matter

What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand for specialized talent. Find out what the experts predict. Continue reading

By Joe Pulizzi published May 7, 2013

6 Signs That B2B Small Businesses Have Big Plans for Content Marketing

Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing. Continue reading

By Joe Pulizzi published May 4, 2013

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here. Continue reading

By Robert Rose published April 17, 2013

How to Survive the Disillusionment of Content Marketing

Content marketing seems to be staring down a “valley of disillusionment” these days. But It’s really just part of the process on the way to CMI’s goal of helping marketers reach the “plateau of productivity.” Follow the path with us. Continue reading

By Tom Chernaik published March 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules

Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind. Continue reading

By Mark Sherbin published March 17, 2013

Video Content: 6 Easy Ways to Use Vine for Marketing

Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine. Continue reading

By Mark Sherbin published March 12, 2013

5 Content Marketing Disruptors From the 2013 Adobe Digital Marketing Summit

Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors from the event. Continue reading

By Joe Pulizzi published March 2, 2013

6 Ways the Content Marketing Backlash is Getting it Wrong

If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it. Continue reading

By Katherine Griwert published February 21, 2013

2 B2B Content Marketing Challenges Solved with a News-Based Approach

To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution to these challenges with a news-based approach. Continue reading

By Joe Pulizzi published February 9, 2013

Content Marketing: The Fallacy that More Content is Better

In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better — even epic — content that changes behaviors and makes an impact on your customers’ lives. Ask yourself these questions about your own content efforts. Continue reading