By Joe Pulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

By Joe Pulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading

By Joe Pulizzi published December 17, 2016

This Week in Content Marketing: Is It Content Marketing or Sales Collateral?

This week, we debunk a theory that content marketing doesn’t exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.   Continue reading

By Roger C. Parker published December 16, 2016

7 Changes Forward-Thinking Marketers Need to Consider in 2017

As the season of reflection is upon us, it’s an ideal time to explore seven trends content marketers can learn from marketing and publishing organizations. Continue reading

By Joe Pulizzi published December 12, 2016

60+ Content Marketing Predictions for a Successful 2017 [New E-Book]

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions. Continue reading

By Joe Pulizzi published December 10, 2016

This Week in Content Marketing: The Business Case for Content Marketing as PR

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

By Joe Pulizzi published December 3, 2016

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

This week, the guys ponder Airbnb’s puzzling magazine launch, the existence of content blindness, and the impending extinction of ad-supported media, then share rants, raves and an example of the week from the founders of HubSpot. Continue reading

By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

By Joe Pulizzi published November 21, 2016

Tackling Diversity in the Marketing World

To create the best possible experience, it is Content Marketing World’s responsibility to get expertise and experiences from everywhere. Learn how the founder realized this and how CMI is tackling the opportunity of diverse speakers. Continue reading

By Joe Pulizzi published November 19, 2016

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

This week, the guys debate the IAB’s latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading