By Joe Pulizzi published November 30, 2013

Native Advertising and the Debate on Content Marketing as Journalism

On this week’s This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode. Continue reading

By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Joe Pulizzi published November 9, 2013

Marketers’ True Competition, and Why You Need Epic Content

Marketers are not just competing against other marketers these days, so your content really needs to be “best of breed.” Find out more about a marketer’s true competition and why you need to create epic content to stay in the game. Continue reading

By Raubi Perilli published November 5, 2013

Optimize Your Content Plan for Google’s In-depth Article Results

Google doesn’t just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google’s in-depth article results. Continue reading

By Carla Johnson published October 22, 2013

Why Your Thought Leadership Strategy Should Make You Uncomfortable

To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thought leadership strategy where content supports true innovation. Continue reading

By Joe Pulizzi published October 19, 2013

The Content Marketing Industry’s 15 Biggest Milestones to Date

To mark Oracle’s purchase of Compendium, we’ve put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years – from the industry’s early roots to today’s ever-changing landscape. See if you agree. Continue reading

By Robert Rose published October 18, 2013

The Content Marketing Race Is On: Oracle Acquires Compendium

With its latest acquisition, Oracle proves that it recognizes the value in Compendium’s unique approach to content marketing — and its potential for integration. Take a look at our perspective on what the merger portends for the future of content marketing businesses. Continue reading

By Joe Pulizzi published October 12, 2013

8 Shocking B2B Content Marketing Research Findings

The Content Marketing Institute’s Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study’s findings he finds most alarming and why. Continue reading

By Paul Hill published October 9, 2013

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the “why” becomes more important. Use these 8 tips to keep your content ranking after Google Hummingbird. Continue reading