By Tom Chernaik published March 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules

Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind. Continue reading

By Mark Sherbin published March 17, 2013

Video Content: 6 Easy Ways to Use Vine for Marketing

Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine. Continue reading

By Mark Sherbin published March 12, 2013

5 Content Marketing Disruptors From the 2013 Adobe Digital Marketing Summit

Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors from the event. Continue reading

By Joe Pulizzi published March 2, 2013

6 Ways the Content Marketing Backlash is Getting it Wrong

If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it. Continue reading

By Katherine Griwert published February 21, 2013

2 B2B Content Marketing Challenges Solved with a News-Based Approach

To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution to these challenges with a news-based approach. Continue reading

By Joe Pulizzi published February 9, 2013

Content Marketing: The Fallacy that More Content is Better

In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better — even epic — content that changes behaviors and makes an impact on your customers’ lives. Ask yourself these questions about your own content efforts. Continue reading

By Joe Pulizzi published January 26, 2013

4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies

As the media landscape continues its upheaval, brand publishers and media companies are trying to do the same thing: Find audience that leads to subscription. Only the revenue streams are different. Find out why media companies continue to worry about the future. Continue reading

By Mark Sherbin published January 20, 2013

How Your Content Distribution Can Use Native Advertising

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach. Continue reading

By Joe Pulizzi published January 12, 2013

3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead

The more than 100-year-old content marketing industry is going through as much change as we have ever seen. Consider these three critical content marketing trends that signal big industry changes still ahead. Continue reading

By Mark Sherbin published January 6, 2013

Oracle Acquires Eloqua: Will Content Marketing Be Impacted?

Just before the holidays, tech giant Oracle announced it had bought marketing automation software vendor Eloqua for the cool sum of $871 million. Here’s a discussion of what the acquisition might mean for content marketers. Continue reading