By Joe Pulizzi published February 9, 2013

Content Marketing: The Fallacy that More Content is Better

In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better — even epic — content that changes behaviors and makes an impact on your customers’ lives. Ask yourself these questions about your own content efforts. Continue reading

By Joe Pulizzi published January 26, 2013

4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies

As the media landscape continues its upheaval, brand publishers and media companies are trying to do the same thing: Find audience that leads to subscription. Only the revenue streams are different. Find out why media companies continue to worry about the future. Continue reading

By Mark Sherbin published January 20, 2013

How Your Content Distribution Can Use Native Advertising

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach. Continue reading

By Joe Pulizzi published January 12, 2013

3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead

The more than 100-year-old content marketing industry is going through as much change as we have ever seen. Consider these three critical content marketing trends that signal big industry changes still ahead. Continue reading

By Mark Sherbin published January 6, 2013

Oracle Acquires Eloqua: Will Content Marketing Be Impacted?

Just before the holidays, tech giant Oracle announced it had bought marketing automation software vendor Eloqua for the cool sum of $871 million. Here’s a discussion of what the acquisition might mean for content marketers. Continue reading

By Mark Sherbin published November 18, 2012

Big Content Marketing Plays From Coke, Pepsi and Red Bull

With this week’s unveiling of Coca-Cola Journey, we thought now might be a good time to take a look at how today’s soft drink market leaders make a splash with content marketing. Continue reading

By Mark Sherbin published October 5, 2012

The Static Website Is Dead — Long Live Personalized Content

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies? Continue reading

By Joe Pulizzi published September 1, 2012

How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing

The Content Marketing Institute was honored to be among the most recent additions to the Inc. 500 fastest-growing American companies (#365). To make it to this level, we almost exclusively used content marketing strategies and tactics to launch and grow the business. Continue reading

By Mark Sherbin published August 24, 2012

Divorcing Content from Form: A Major Perspective Shift for Marketers

When deciding how to accommodate divergent platforms, focus on content first. Divorcing content from form is a major, but necessary, perspective shift for marketers. Here are some tips and examples of what has worked, and what hasn’t. Continue reading

By Patricia Redsicker published April 12, 2012

Digital Natives: How They Are Changing the Content Marketing Game

A consumer group now too powerful for any brand or company to ignore, digital natives are self-ordained experts accustomed to sharing their opinions with the world. They tend to have significant influence, money and decision-making power. Here are the essentials on the habits of digital natives and how to tailor your content to interest and influence them. Continue reading