By Robert Rose published June 4, 2013

Salesforce.com Acquires ExactTarget: How It Could Impact Content Marketing

What does the largest acquisition in Salesforce.com’s history mean for content marketing? Read on for CMI’s take on the merger’s potential to align content, engagement, and marketing through software. Continue reading

By Doug Kessler published May 31, 2013

What’s So New About Content Marketing?

What’s so new about content marketing? The “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here, and because of the mighty internet, the way we do business will never be the same. Continue reading

By Joe Pulizzi published May 18, 2013

Next-Wave Content Creation Strategies for the End of the Online Ad Era

Prediction: One way or another, it won’t be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era. Continue reading

By Robert Rose published May 16, 2013

Be Remarkable or Fail: Changes Content Creators Must Make

In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be effective. Continue reading

By Alex Clifford published May 12, 2013

Content Marketing in 2023: Expert Advice on the Trends that Will Matter

What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand for specialized talent. Find out what the experts predict. Continue reading

By Joe Pulizzi published May 7, 2013

6 Signs That B2B Small Businesses Have Big Plans for Content Marketing

Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing. Continue reading

By Joe Pulizzi published May 4, 2013

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here. Continue reading

By Robert Rose published April 17, 2013

How to Survive the Disillusionment of Content Marketing

Content marketing seems to be staring down a “valley of disillusionment” these days. But It’s really just part of the process on the way to CMI’s goal of helping marketers reach the “plateau of productivity.” Follow the path with us. Continue reading

By Tom Chernaik published March 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules

Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind. Continue reading

By Mark Sherbin published March 17, 2013

Video Content: 6 Easy Ways to Use Vine for Marketing

Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine. Continue reading