By Jodi Harris published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

What does it take to create content that’s worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.    Continue reading

By Joe Pulizzi published February 11, 2017

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

We explore new standards for media placements and wonder if Snapchat will follow in Myspace’s footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading

By Joe Pulizzi published February 4, 2017

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

By Joe Pulizzi published January 28, 2017

This Week in Content Marketing: The Battle for Custom Content

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.    Continue reading

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

By Joe Pulizzi published January 14, 2017

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

The guys talk Medium’s latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading

By Joe Pulizzi published January 7, 2017

This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example. Continue reading

By Joe Pulizzi published December 31, 2016

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

This week, we recap the year’s biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing’s benefits in our Example of the Week. Continue reading

By Jodi Harris published December 30, 2016

Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

2017 is shaping up to be a year of big changes. Don’t get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading

By Clare McDermott published December 25, 2016

Must-Know Topics, Companies, and People for 2016 [CCO Recap]

Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled. Continue reading