By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Joe and Robert talk Germany and Asia’s major association initiatives, plus the ArticleBunny launch, and Facebook’s algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.  Continue reading

By Joe Pulizzi published June 20, 2015

This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading

By Robert Rose published June 18, 2015

The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading

By Joe Pulizzi published June 13, 2015

This Week in Content Marketing: Honda Fails to Go the Distance

In This Old Marketing, Joe and Robert talk Facebook and instant articles, Apple’s News Reader platform, and The Onion’s sponsored content. Plus Honda shows how a good idea can go wrong and a rave for a 12-year-old’s media empire. Continue reading

By Joe Pulizzi published June 6, 2015

This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report

In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves. Continue reading

By Joe Pulizzi published May 30, 2015

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading

By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

In This Old Marketing, Joe and Robert talk content marketing technology transactions and ask if Facebook News signals the end for publishers or is a stairway to heaven. Plus, can brands create a Mad Men-type show, and rants and raves. Continue reading

By Pamela Muldoon published May 19, 2015

Michael Brenner Divulges the 2 Skills Every Content Team Needs

In this Content Marketing NEXT, NewsCred’s Michael Brenner takes the hot seat, sharing the two skills every enterprise content marketing team must have, the buzzword he wants to blast, and the four best storytellers in history. Continue reading

By Joe Pulizzi published May 16, 2015

This Week in Content Marketing: The Future of Content Marketing 2025

In This Old Marketing, Joe and Robert talk advertising’s future with a content tilt. After some odd predictions, the boys discuss ROI research and The New York Times hitting 1 million digital subscribers. Plus, rants and raves. Continue reading

By Joe Pulizzi published May 9, 2015

This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough

In this episode, Joe and Robert detail why digital marketers aren’t spending enough. They talk about the generational impact on content, how to define content companies, plus Google’s launch into content discovery, and a rant and rave. Continue reading