By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

Joe and Robert talk why publishing anywhere but Medium might be a good thing, PwC’s research on enterprise content marketing and the Guardian’s full monty with native advertising, plus rants and raves on evolution and exhaustion. Continue reading

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading

By Joe Pulizzi published January 23, 2016

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves. Continue reading

By Joe Pulizzi published January 20, 2016

Content Marketing – It’s Going to Get Weird

In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
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By Joe Pulizzi published January 16, 2016

This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations’ quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week. Continue reading

By Joe Pulizzi published January 9, 2016

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house. Continue reading

By Joe Pulizzi published January 2, 2016

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

The guys discuss what the FTC’s recent statement on native advertising means, Forbes’ “light-ad” site, who chose “content marketing” as the phrase of the year, and why Medium’s CEO is a master seducer, plus rants, raves, and more. Continue reading

By Joe Pulizzi published December 26, 2015

This Week in Content Marketing: Sure, Social Media Platforms Will Never Change

Joe and Robert talk The New York Times big move into native ads and a flood of content marketing predictions. They give a lengthy rant on Basecamp blog, plus the usual rants, raves and example of week (you would even say it glows).
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By Joe Pulizzi published December 19, 2015

This Week in Content Marketing: Content Marketing Strikes Back

In this Star Wars-themed episode, Joe and Robert talk Pineapple (Airbnb), ad blocking’s impact on business models, Ann Handley’s take on 2016 plus rants and raves on Publicis reorganization and the official Star Wars ice cream. Continue reading

By Joe Pulizzi published December 14, 2015

What Content Marketing Will Look Like in 2016: 40+ Predictions

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions. Continue reading