Among the marketers we’ve surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content marketing trends in our second annual UK report.
CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach.
All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your content marketing efforts.
Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode.
With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift.
Marketers are not just competing against other marketers these days, so your content really needs to be “best of breed.” Find out more about a marketer’s true competition and why you need to create epic content to stay in the game.
Google doesn’t just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google’s in-depth article results.
The Content Marketing Institute is looking for your content marketing predictions again this year, so take a minute to tell us what industry trends and developments you expect in 2014. In the meantime, find out where last year’s predictions hit the mark or missed the target.
Marketers who don’t have a strategic plan often doom their own efforts. But there are a number of other factors that can spell doom and gloom for your content marketing. In honor of Halloween, we offer 13 scary reasons why your content marketing will fail. But don’t despair, our presentation also offers tips to help overcome the goblins and gremlins in your process.
To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thought leadership strategy where content supports true innovation.