By Joe Pulizzi published November 18, 2017

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle’s. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

By Joe Pulizzi published November 11, 2017

This Week in Content Marketing: Is There a Crisis in Content Marketing?

We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way. Continue reading

By Joe Pulizzi published November 4, 2017

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

We reveal news about PNR’s future. Meanwhile, advertising’s future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd’s List. Continue reading

By Joe Pulizzi published October 28, 2017

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

We discuss the publisher’s role in battling bad online ads, and media companies’ loyalty rankings. Our rants and raves cover Nielsen’s flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading

By Joe Pulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

By Joe Pulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

We discuss Google’s olive branch to publishers, Amazon’s new blitz on the ad game, and Blue Apron’s podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading

By Joe Pulizzi published October 7, 2017

This Week in Content Marketing: Google and Amazon Prepare for Internet War

We explore Advertising Week, a battle between Google and Amazon, and Twitter’s time-wasting 280 character test. Rants and raves include Time’s new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading

By Joe Pulizzi published September 30, 2017

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading

By Joe Pulizzi published September 23, 2017

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

We discuss advertiser anger over Apple’s new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading

By Joe Pulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar? Continue reading