Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading
Joe and Robert discuss contrarian’s view on content marketing’s existence, ask if content marketing will follow advertising’s path, and talk about publishers’ full throttle on e-commerce, BuzzFeed’s prospects, plus rants, raves and more.
Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week. Continue reading
Joe and Robert talk about two critical changes by Google (ad displays and accelerated mobile pages), the new world where a publisher sells cars and TV networks sell native advertising, plus rants, raves, and example of week. Continue reading
Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article. Continue reading