This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions. Continue reading
In this very special episode, the guys each offer three content marketing predictions, which (in their minds) will almost certainly come true in 2017, followed by a lesson from Loot Crate on how to extend the value of your brand. Continue reading
Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading
The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading
Is your content marketing toolbox empty? Is it so overcrowded that you can’t find anything to help? Content Marketing World presenters are here to help. These daily practitioners reveal the 30+ tools that help them the most. Continue reading