By Joe Pulizzi published September 20, 2014

This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

In this episode, Robert and Joe debate whether Apple’s decision to give away U2′s new album was a brilliant content marketing coup or a creepy cautionary tale. They marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs. Rants and raves include a brilliant response to an online advertising critic’s rant, an amazing example of storytelling as advertising by a nonprofit, and a smart viewpoint on how Content Marketing World can evolve to help break down silos within organizations. Listen in. Continue reading

By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We’re now in a multi-channel world where all consumers want tailored delivery. Find out more about adaptive content and the omni-channel technique you need to implement. Continue reading

By Kirk Cheyfitz published September 14, 2014

The Future Is Now: 4 Rules for the Post-Advertising Age

Despite everything we know, the entire media industry keeps talking about “the future of advertising” as if it was, well, way off in the future — like a remote land we might visit one day. It’s a little late for another debate on the future of advertising. But there’s still time for a heart-to-heart about how, and how quickly, we get there. The future is now. Get 4 rules for the post-advertising age. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Joe Pulizzi published September 6, 2014

This Week in Content Marketing: Authorship Is Dead, Journalism Isn’t

In this episode, Robert and Joe talk about the excitement building for next week’s Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny’s, and the greatly exaggerated “death” of journalism. Continue reading

By Joe Pulizzi published August 30, 2014

This Week in Content Marketing: Long Live the Content Editor

In this episode, Robert and Joe speculate on SlideShare’s decision to make certain Pro features available free of charge, and comment on Clay Shirky’s assertion that newspapers are “dead men walking.” We also applaud Yahoo’s decision to launch “content box” native ads and discuss why marketers ought to view content creation the way a news editor does. Listen in. Continue reading

By Joe Pulizzi published August 23, 2014

This Week in Content Marketing: When Native Advertising Erodes Trust

In this episode, Robert and Joe dive into the controversial issue of native advertising and talk about what happened when a blogger “liked” everything he saw on Facebook for two days. They also discuss the latest research on the growing pay gap between journalists and public relations professionals and rant about unscrupulous marketers trying to benefit from Robin Williams’ death. Listen in. Continue reading

By Ann Gynn published August 22, 2014

Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more perspective on the topic — and examples of brands that do it well — from CMI contributors and online training instructors and Content Marketing World speakers. Continue reading

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

In this episode, Robert and Joe offer constructive advice on ways to address the issues raised in John Oliver’s recent diatribe on native advertising. They also cover content marketing’s use by venture capitalists, Demand Media’s poor quarterly report, and Budweiser’s “Whatever USA” program. Rants and raves focus on the NFL and Audible.com. Continue reading

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire them to be better content marketers themselves. Continue reading