By Joe Pulizzi published May 28, 2016

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading

By Joe Pulizzi published May 21, 2016

This Week in Content Marketing: Advertising and Content Marketing Are Different?

The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave. Continue reading

By Joe Pulizzi published May 14, 2016

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week. Continue reading

By Joe Pulizzi published May 7, 2016

This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business

The guys talk the end of the media business as we know it then share the keys to subscriber success. Plus, the duo talks about confusing terms and Marriott’s scaling content marketing, plus rants, raves, and example of week. Continue reading

By Joe Pulizzi published April 30, 2016

This Week in Content Marketing: The Future of Television Advertising Is Native

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading

By Joe Pulizzi published April 23, 2016

This Week in Content Marketing: Is Content Marketing Actually a Thing?

Joe and Robert discuss contrarian’s view on content marketing’s existence, ask if content marketing will follow advertising’s path, and talk about publishers’ full throttle on e-commerce, BuzzFeed’s prospects, plus rants, raves and more.
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By Joe Pulizzi published April 16, 2016

This Week in Content Marketing: The Seduction of Rented Land

Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.” Continue reading

By Joe Pulizzi published April 9, 2016

This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?

Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week. Continue reading

By Joe Pulizzi published April 2, 2016

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example. Continue reading

By Joe Pulizzi published March 26, 2016

This Week in Content Marketing: FTC to Brands — It’s All on You

Joe and Robert talk honesty in content marketing, FTC’s crackdown on Lord & Taylor, Instagram’s loss of “insta” part, NPR’s podcast promotions, plus rants and raves, including L’Oreal’s unbranded new content site, and example of week. Continue reading