In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading
Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading
In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading
In this Claim Your Fame, host Andrew Davis discusses how human behavior drives commerce, how the Gypsies’ love of bling became a driving force for a Massachusetts dress designer, and why every marketer needs to use Google Trends. Continue reading
In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide. Continue reading
This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google’s decision to shelve Google Glass; and speculate on whether Facebook’s “Work” will work. Rants and raves include Newcastle’s crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example from WestJet.