We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading
We discuss the bright future of the New York Times’ business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading
We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading
Joe Pulizzi reads every piece of critical feedback about Content Marketing World. He’s identified the big issues that you want addressed, and now shares 13 improvements planned for Content Marketing World 2017.
What does it take to create content that’s worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists. Continue reading
We explore new standards for media placements and wonder if Snapchat will follow in Myspace’s footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading
We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week. Continue reading