If you’re struggling with content marketing — or want to boost your potential for success — it’s essential to go back to the basics. Looking for content marketing training? Find out more about CMI’s Online Training and Certification program. School is now in session!
Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the “big guys.” Check out the report for more details.
As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths.
In this edition of the PNR podcast, Joe and Robert talk about GE’s new sponsored content play that’s airing as part of “The Tonight Show” and debate the latest native advertising moves from “The Guardian” and Yahoo before discussing this week’s #ThisOldMarketing example — where a new discovery leads them to revoke John Deere’s title as creator of the world’s first content marketing effort.
In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week’s This Old Marketing Example: P&G’s long-standing site for on-the-go moms.
There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn’t be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and content strategy can learn from one another.
For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit. Use these 4 steps to audit your online content to optimize for Hummingbird and “Not Provided.”
In this week’s edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts’ view of the value of Twitter, and take issue with some blogs’ lack of transparent date stamping, before expressing their admiration of an amazing, electricity-free content creation effort and a surprising video game conference that is becoming a media education resource for its customers.
In this week’s PNR Podcast, Robert and Joe talk about Contently’s quest to become “the plumbing” for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven trend from Nike in the This Old Marketing example of the week.