By Joe Pulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

By Joe Pulizzi published March 11, 2017

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media’s truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

By Joe Pulizzi published March 4, 2017

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

We discuss the bright future of the New York Times’ business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading

By Joe Pulizzi published February 25, 2017

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

By Joe Pulizzi published February 21, 2017

Major Changes Come to Content Marketing World 2017

Joe Pulizzi reads every piece of critical feedback about Content Marketing World. He’s identified the big issues that you want addressed, and now shares 13 improvements planned for Content Marketing World 2017.

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By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

We discuss Super Bowl ads, Snapchat’s all-important IPO, and Medium’s new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week. Continue reading

By Jodi Harris published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

What does it take to create content that’s worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.    Continue reading

By Joe Pulizzi published February 11, 2017

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

We explore new standards for media placements and wonder if Snapchat will follow in Myspace’s footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading

By Joe Pulizzi published February 4, 2017

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

By Joe Pulizzi published January 28, 2017

This Week in Content Marketing: The Battle for Custom Content

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.    Continue reading