By Joe Pulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

This week, Robert and Joe ponder the ANA’s acquisition of the BMA, dig into the smart reasons Copyblogger is killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. Raves include a fascinating Meet Me at Starbucks video and a timely reminder from the late management guru Peter Drucker about the current period of great transformation in our industry. The show wraps up with a #This Old Marketing example from Qualcomm Spark. Continue reading

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

This week, we weigh in on Next Fifteen’s content marketing agency acquisition, debate the merit of Omnicom’s recommendation about shifting TV ad budgets to online video, and reflect on the meteoric growth of branded content at Huffington Post. Our rants include a takedown of the negative response to an article on brand journalism’s evolution, and a video from author Harlan Ellison on “getting paid.” We wrap up with a #This Old Marketing example of the week on one way space travel was marketed to the public. Continue reading

By Joe Pulizzi published October 11, 2014

This Week in Content Marketing: The Real Cure for the Native Advertising Blues

In this episode, Joe and Robert go in-depth on Buzzfeed’s niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are “wrong” for doing content marketing. This week’s TOM example: Swide.com from Dolce&Gabbana. Continue reading

By Joe Pulizzi published October 4, 2014

This Week in Content Marketing: Inbound Versus Content Marketing

This week, we speculate on why HubSpot has stirred up an age-old debate on inbound vs. content marketing, take issue with an article about rise of corporate journalism, and reveal why Marriott’s decision to launch a content marketing studio is likely to be a big success. Our rants and raves cover a spammy sponsored post on Facebook and a brilliant bit of emotional storytelling from GE. We wrap up with a rockin’ #ThisOldMarketing example: Guitar Center TV. Continue reading

By Joe Pulizzi published October 1, 2014

New B2B Content Marketing Research: Focus on Documenting Your Strategy

With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to document your content marketing strategy. Get more key insights and recommendations and find out what your peers are doing in our latest report, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America. Continue reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading

By Joe Pulizzi published September 20, 2014

This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

In this episode, Robert and Joe debate whether Apple’s decision to give away U2′s new album was a brilliant content marketing coup or a creepy cautionary tale. They marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs. Rants and raves include a brilliant response to an online advertising critic’s rant, an amazing example of storytelling as advertising by a nonprofit, and a smart viewpoint on how Content Marketing World can evolve to help break down silos within organizations. Listen in. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Joe Pulizzi published September 6, 2014

This Week in Content Marketing: Authorship Is Dead, Journalism Isn’t

In this episode, Robert and Joe talk about the excitement building for next week’s Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny’s, and the greatly exaggerated “death” of journalism. Continue reading

By Joe Pulizzi published August 30, 2014

This Week in Content Marketing: Long Live the Content Editor

In this episode, Robert and Joe speculate on SlideShare’s decision to make certain Pro features available free of charge, and comment on Clay Shirky’s assertion that newspapers are “dead men walking.” We also applaud Yahoo’s decision to launch “content box” native ads and discuss why marketers ought to view content creation the way a news editor does. Listen in. Continue reading