By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

The guys discuss John Oliver’s take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

By Arnie Kuenn published August 24, 2016

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading

By Joe Pulizzi published August 20, 2016

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

By Ann Gynn published August 19, 2016

30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals

Is your content marketing toolbox empty? Is it so overcrowded that you can’t find anything to help? Content Marketing World presenters are here to help. These daily practitioners reveal the 30+ tools that help them the most. Continue reading

By Joe Pulizzi published August 13, 2016

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

By Ann Gynn published August 12, 2016

80 Ideas to Improve Your Content Marketing

What should you be doing with your content marketing right now? First, spend a few minutes to glance at this list of 80 things to improve your program. Spoiler alert: None of the experts advise you to “just create more content.” Continue reading

By Joe Pulizzi published August 6, 2016

This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas

The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading

By Ann Gynn published August 5, 2016

How Content Marketing Has Evolved in Six Years

The field of content marketing has evolved in the past several years, which is why we asked some CMWorld presenters what’s changed and why you should care. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Joe Pulizzi published July 30, 2016

This Week in Content Marketing: How Brands Could Inherit the Web

The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising). Continue reading