By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

In This Old Marketing, Joe and Robert talk content marketing technology transactions and ask if Facebook News signals the end for publishers or is a stairway to heaven. Plus, can brands create a Mad Men-type show, and rants and raves. Continue reading

By Pamela Muldoon published May 19, 2015

Michael Brenner Divulges the 2 Skills Every Content Team Needs

In this Content Marketing NEXT, NewsCred’s Michael Brenner takes the hot seat, sharing the two skills every enterprise content marketing team must have, the buzzword he wants to blast, and the four best storytellers in history. Continue reading

By Joe Pulizzi published May 16, 2015

This Week in Content Marketing: The Future of Content Marketing 2025

In This Old Marketing, Joe and Robert talk advertising’s future with a content tilt. After some odd predictions, the boys discuss ROI research and The New York Times hitting 1 million digital subscribers. Plus, rants and raves. Continue reading

By Joe Pulizzi published May 9, 2015

This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough

In this episode, Joe and Robert detail why digital marketers aren’t spending enough. They talk about the generational impact on content, how to define content companies, plus Google’s launch into content discovery, and a rant and rave. Continue reading

By Pamela Muldoon published May 5, 2015

Former Google, HubSpot Marketer Helps Start-Up Community

How does Calvin and Hobbes inspire? Learn that and more in this episode of Content Marketing NEXT as Google and HubSpot alum Jay Acunzo talks about his journey to becoming a pioneer content marketer for the start-up world. Continue reading

By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods. Continue reading

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc. Continue reading

By Pamela Muldoon published April 21, 2015

Rohit Bhargava Shares How To Spot Trends in the Non-Obvious

Author Rohit Bhargava believes we all have the ability to spot trends. Now he shares his new book and how you can see a trend, predict the future, and win against your competition with Content Marketing NEXT host Pamela Muldoon. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google’s mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves. Continue reading