Prediction: One way or another, it won’t be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be effective.
What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand for specialized talent. Find out what the experts predict.
Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing.
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.
Content marketing seems to be staring down a “valley of disillusionment” these days. But It’s really just part of the process on the way to CMI’s goal of helping marketers reach the “plateau of productivity.” Follow the path with us.
Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind.
Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors from the event.
Showcasing the best that the content marketing industry can offer helps us all get to where we need to go in the business. So get your entry in for the Content Marketing Awards by May 17.
If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it.