By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase. Continue reading

By Joe Pulizzi published December 15, 2014

60 Content Marketing Predictions for 2015

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year. Continue reading

By Joe Pulizzi published December 13, 2014

This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups

In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native. Continue reading

By Joe Pulizzi published December 6, 2014

This Week in Content Marketing: Why It’s Impossible to Scale Native Advertising

In this episode, Joe and Robert discuss BMA’s new home, Scripted’s new money, increased native advertising spends, native advertising v. advertorials, and more. Robert rants about invective marketing and Joe raves about a Santa book. Continue reading

By Joe Pulizzi published November 29, 2014

This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social

In this episode, Joe and Robert discuss Time magazine’s deal with Outbrain, Shell’s native ad with The New York Times and more. Raves include a comedic video related to content marketing and Aussie coverage of CMI’s benchmark survey. Continue reading

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more. Continue reading

By Joe Pulizzi published November 15, 2014

This Week in Content Marketing: Failed 2014 Content Marketing Predictions

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more. Continue reading

By Joe Pulizzi published November 8, 2014

This Week in Content Marketing: Is There a Crisis in Content Marketing?

Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine. Continue reading

By Joe Pulizzi published November 6, 2014

Hey WSJ – Content Marketing Is NOT Native Advertising

This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal. Continue reading

By Joe Pulizzi published November 1, 2014

This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

This week, Joe and Robert discuss the real definition of content marketing, ponder if publishers can succeed with time-based metrics, give some love to Mozilla’s new media platform, and disagree with Snapchat’s native advertising approach. Rants include an amazingly inaccurate infographic and why the Wall Street Journaldoesn’t understand what content marketing really is. The show wraps up with a #This Old Marketing example from Scandinavian Airlines. Continue reading