By Kirk Cheyfitz published April 20, 2014

Why Native Advertising Won’t Survive, Regardless of FTC Involvement

The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. Find out why native advertising won’t survive, no matter what the FTC does. Continue reading

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock’s education and training platform — before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in. Continue reading

By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand’s options are. Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Scott Aughtmon published April 9, 2014

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

Poor Richard’s Almanack is probably best remembered for the personal sayings Benjamin Franklin included in every issue. However, its useful and entertaining content also sets it apart as one of the earliest examples of content marketing. Find out what 4 lessons we can learn from the way Franklin harnessed the power of content marketing. Continue reading

By Pontus Staunstrup published April 7, 2014

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might already be underway. It can be scary. Use these 3 steps to help overcome the fear of building a content marketing strategy. Continue reading

By Cathy McPhillips published April 5, 2014

Inventions and Reinventions That Are Changing Content Marketing

Adobe’s recent Digital Marketing Summit showcased some of the most recent advances in marketing technology and offered information on how innovation continues to drive the industry forward. Find out more about the inventions and reinventions that are changing content marketing. Continue reading

By Joe Pulizzi published April 4, 2014

Content Marketing News: Fresh Tools and Acquisitions

This week, Joe, Robert and some special guests report live from Content Marketing World in Sydney, Australia. The conversation focuses on a new report about sustainable digital business models, LinkedIn’s latest content marketing tools for top brands, the acquisition of Klout by Lithium, and Copyblogger’s controversial decision to remove comments from its blog. Continue reading

By Dianna Huff published April 3, 2014

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don’t even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential B2B buyers might not trust your website content. Continue reading

By Mike Bailey published March 29, 2014

LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat

LinkedIn’s Influencer program promises great opportunity and exposure for thought leaders. However, if the quality of discussion in many LinkedIn groups is an indication, the platform may soon have a cesspool of substandard stories on its hands. Use these 4 tips to stay afloat in LinkedIn’s content publishing flood. Continue reading