By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

By Joe Pulizzi published January 14, 2017

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

The guys talk Medium’s latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading

By Joe Pulizzi published January 7, 2017

This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example. Continue reading

By Joe Pulizzi published December 31, 2016

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

This week, we recap the year’s biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing’s benefits in our Example of the Week. Continue reading

By Jodi Harris published December 30, 2016

Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

2017 is shaping up to be a year of big changes. Don’t get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading

By Clare McDermott published December 25, 2016

Must-Know Topics, Companies, and People for 2016 [CCO Recap]

Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled. Continue reading

By Joe Pulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

By Joe Pulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading

By Joe Pulizzi published December 17, 2016

This Week in Content Marketing: Is It Content Marketing or Sales Collateral?

This week, we debunk a theory that content marketing doesn’t exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.   Continue reading

By Roger C. Parker published December 16, 2016

7 Changes Forward-Thinking Marketers Need to Consider in 2017

As the season of reflection is upon us, it’s an ideal time to explore seven trends content marketers can learn from marketing and publishing organizations. Continue reading