The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading
The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week. Continue reading
The guys talk the end of the media business as we know it then share the keys to subscriber success. Plus, the duo talks about confusing terms and Marriott’s scaling content marketing, plus rants, raves, and example of week. Continue reading
Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading
Joe and Robert discuss contrarian’s view on content marketing’s existence, ask if content marketing will follow advertising’s path, and talk about publishers’ full throttle on e-commerce, BuzzFeed’s prospects, plus rants, raves and more.
Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week. Continue reading