By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

By Joe Pulizzi published July 9, 2016

This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same

The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more. Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

By Joe Pulizzi published June 25, 2016

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more. Continue reading

By Joe Pulizzi published June 18, 2016

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more. Continue reading

By Joe Pulizzi published June 11, 2016

This Week in Content Marketing: Content Marketing as a Profit Center

The guys talk acquisitions (including CMI’s), Mary Meeker’s annual Internet Trends report, Mondelez International taking on content marketing as a profit center (joining Pepsi and Red Bull), plus rants, raves, and more. Continue reading

By Joe Pulizzi published June 4, 2016

This Week in Content Marketing: Content Marketing Now Scientifically Proven

The guys talk investments in content as assets, evergreen over time-sensitive content, and Apple looking like it’s in market for a content producer. Plus, they share the scientific proof behind content marketing, rants, raves and more. Continue reading

By Joe Pulizzi published May 28, 2016

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading

By Joe Pulizzi published May 21, 2016

This Week in Content Marketing: Advertising and Content Marketing Are Different?

The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave. Continue reading