By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google’s mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves. Continue reading

By Joe Pulizzi published April 4, 2015

This Week in Content Marketing: Facebook Moves for Total Internet Domination

Joe and Robert discuss how publishers’ move to create content “inside” Facebook walls may lead to domination. Plus, is “content blindness” a thing, do digital natives prefer to read print on paper, and is it a rant or rave on a TechCrunch article? Continue reading

By Joe Pulizzi published March 28, 2015

This Week in Content Marketing: The Third Era of the Internet Has Begun

In This Old Marketing, Joe and Robert discuss AOL founder’s take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR’s role in content marketing, podcast revenue model, raves, and rants. Continue reading

By Joe Pulizzi published March 21, 2015

This Week in Content Marketing: Starbucks Announces Next Move as Media Company

In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing “campaign” with Wired. Raves include a new formula to measure content marketing. Continue reading

By Joe Pulizzi published March 14, 2015

This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really

In this episode, the duo discusses why Robert doesn’t have an iWatch – yet – and whether Google Plus is dead. Plus, The New York Times goes Hollywood, why PR is the new content marketing, and a rant on why marketers can’t measure. Continue reading

By Clare McDermott published March 9, 2015

Confessions From a Reddit Junkie and Why You Should Care

Do you read the Internet’s front page? Reddit is the site where trends start and people talk. Content marketers should at least be listening on reddit. Here’s how to get started and tips to follow if you want to go beyond listening. Continue reading

By Joe Pulizzi published March 7, 2015

This Week in Content Marketing: The Media Industry Is Desperately Confused

In the episode, Joe and Robert discuss Uber’s new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove’s non-beautiful move. Raves – airline safety, nifty titles. Continue reading

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading