By Joe Pulizzi published January 24, 2015

This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google’s decision to shelve Google Glass; and speculate on whether Facebook’s “Work” will work. Rants and raves include Newcastle’s crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example from WestJet.

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By Joe Pulizzi published January 17, 2015

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

A sad week in This Old Marketing as the Cowboys and The LEGO Movie lose. But Joe and Robert persevere to ask if B2B content marketing is a failure, the FTC will regulate native advertising, and how big Twitter’s video play will be. Continue reading

By Joe Pulizzi published January 10, 2015

This Week in Content Marketing: Is the Social Media Phase Over?

In This Old Marketing, Joe and Robert dissect WSJ trends and talk YouTube subscriber burn, Forbes magazine gift to AT&T, and what authenticity means. Rant and rave: Allstate mayhem and Marriott interview on content marketing strategy. Continue reading

By Joe Pulizzi published January 3, 2015

This Week in Content Marketing: Content Marketing Predictions for 2015

In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie. Continue reading

By Joe Pulizzi published December 27, 2014

This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString

In This Old Marketing, Joe and Robert talk about the difference between a media company and a technology company, Google’s problems and more. They give kudos to George Clooney and excellent storytelling from John Lewis and Coca-Cola. Continue reading

By Robert Rose published December 22, 2014

What’s Next for Content Marketing? You.

To succeed, marketers must step out of the shampoo-rinse-repeat cycle of chasing campaigns, and create value separate and distinct from the brand. As such, content marketers may be poised to become the change agents of this decade. Continue reading

By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase. Continue reading

By Joe Pulizzi published December 15, 2014

60 Content Marketing Predictions for 2015

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year. Continue reading

By Joe Pulizzi published December 13, 2014

This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups

In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native. Continue reading

By Joe Pulizzi published December 6, 2014

This Week in Content Marketing: Why It’s Impossible to Scale Native Advertising

In this episode, Joe and Robert discuss BMA’s new home, Scripted’s new money, increased native advertising spends, native advertising v. advertorials, and more. Robert rants about invective marketing and Joe raves about a Santa book. Continue reading