The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and sales teams can work hand-in-hand.
5 Pointers for Content Marketing at the Franchise Level
Content creation can be a challenge for any business, but it gets more complicated when you’re working with several franchises. Find out how to manage content marketing at the franchise level.
Getting Buy-In for Your Content Marketing: A 3-Point Process
The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You already know this; find out how to get buy-in on this concept from your organization’s leadership.
Content Marketing Strategy: 3 Steps to Avoid a Guest Blogging Fail
Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it’s not marketing, Use these three steps to avoid a guest blogging fail.
Findable Content Marketing: 3 Google Keyword Tool Tips
Whatever content you create, it’s useless unless people can find it, read it, and share it. Try these 3 tips for using Google’s Keyword Tool to create content marketing that is much more easily “findable.”
Content Strategy: 9 Secrets for Awesome Blog Post Titles
Titles aren’t very long, but they are an extremely significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles, and make your great posts stand out.
Thought Leadership Strategy: 3 Steps to the Speaker’s Podium
Public speaking is a great way to get your company’s message across. Find out how 3 key steps in a strong thought leadership strategy will make strides toward getting your organization on the speaker’s podium.
How to Solve Your Biggest Content Marketing Problem in 7 Easy Steps
If you continually find yourself struggling to create enough content, the solution may be more about maximizing the effectiveness of each of your content marketing efforts. Try these 7 steps to expand your content’s reach.
Compelling Content Titles: 12 Steps to Creating a Title Report
Titles play a key role in getting your content found, “liked,” and shared. Create compelling content titles based on more than a gut feeling. Use these 12 steps for creating a title report.
4 Steps to Creating Engaging Content Through Client Collaboration
Setting up active partnerships with clients plays a key role in developing customer interest, satisfaction, and loyalty. This outreach provides a platform for cultivating marketing campaigns. Take these 4 steps to creating engaging content through client collaboration.
