By CB Whittemore published June 9, 2010

How to Think Like a Content Marketer

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a content marketing mindset may sound … Continue reading

By Chris Moritz published June 1, 2010

How to Start Your Content Strategy: The Discovery Phase

You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your … Continue reading

By Sarah Mitchell published May 28, 2010

How One Small Habit for Content Marketers Can Make a Big Difference

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results. A large … Continue reading

By Joe Pulizzi published October 16, 2009

Creating Consistent Content – A Content Marketing Plan

The following is a guest post courtesy of Russell Sparkman from Fusionspark Media, a new media communications company based in Washington state. I’ve had the pleasure of working with Russell on a number of projects, most recently their amazingly successful … Continue reading

By Joe Pulizzi published May 21, 2007

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term “content marketing” growing in use. We’ll keep checking back to see if the trend continues. Continue reading

By Joe Pulizzi published May 15, 2007

Bringing Sexy Back: The Eight Steps to Content Marketing Bliss

Knowing your customers’ wants and needs gives you the opportunity to create not only a sexy marketing campaign, but one that actually changes behavior. Use these 8 proactive steps to make value-based content marketing a reality for your organization. Continue reading

By Joe Pulizzi published April 26, 2007

Why Content Marketing?

Call it content marketing or custom media, but smart organizations are creating valuable content that makes an impact on people. It’s going to get interesting, so stay tuned. Continue reading