By Patricia Redsicker published May 9, 2011

First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading

By Joe Pulizzi published December 20, 2010

Custom Publishing vs. Content Marketing

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it.  So, … Continue reading

By Joe Pulizzi published May 21, 2007

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term “content marketing” growing in use. We’ll keep checking back to see if the trend continues. Continue reading