By Joe Pulizzi published September 21, 2013

The 6 Principles of Epic Content Marketing

The ultimate goal of our content marketing efforts is to “move” our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing. Continue reading

By Robert Rose published August 26, 2013

Why Native Advertising Is Neither

Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher’s site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in with the crowd. Continue reading

By Joe Pulizzi published August 3, 2013

Is it Content Marketing or Clever Advertising?

Is it content marketing or clever advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Take a look at some examples that help distinguish the art and science of content marketing from other advertising and marketing efforts. Continue reading

By Joe Pulizzi published June 14, 2012

5 Reasons Why Content Marketing Is No Buzzword

Recently, more and more posts are talking about content marketing as a buzzword. I’m not sure that’s even possible. Here’s five reasons why. Continue reading

By Jodi Harris published February 10, 2012

Your Kick-Start Guide to Engaging Content [Free eBook]

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI’s latest eBook is loaded with them. Download “Your Kick-Start to Engaging Content” now. Continue reading

By Joe Pulizzi published November 11, 2011

The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that … Continue reading

By Joe Pulizzi published May 12, 2011

Content Marketing vs. Traditional Marketing [infographic]

I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing. Now, all kidding aside, the rise of content marketing … Continue reading

By Patricia Redsicker published May 9, 2011

First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading

By Joe Pulizzi published December 20, 2010

Custom Publishing vs. Content Marketing

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it.  So, … Continue reading

By Joe Pulizzi published May 21, 2007

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term “content marketing” growing in use. We’ll keep checking back to see if the trend continues. Continue reading