By Kim Moutsos published March 2, 2018

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading

By Melanie Seibert published November 24, 2017

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

By Michele Linn published July 30, 2017

How to Explain Content Marketing to Anyone

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading

By Michael Brenner published April 3, 2017

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Michele Linn published November 8, 2016

9 Definitions: How Content Marketing Works Within Marketing

Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO. Continue reading

By Michael Brenner published April 17, 2016

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Joe Pulizzi published April 13, 2016

Why Inbound Marketing Should Take a Back Seat to Current Customers

If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss. Continue reading

By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Robert Rose published March 6, 2016

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms. Continue reading