By Michele Linn published November 8, 2016

9 Definitions: How Content Marketing Works Within Marketing

Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO. Continue reading

By Michael Brenner published April 17, 2016

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Joe Pulizzi published April 13, 2016

Why Inbound Marketing Should Take a Back Seat to Current Customers

If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss. Continue reading

By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Robert Rose published March 6, 2016

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms. Continue reading

By Joe Pulizzi published October 17, 2015

This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example. Continue reading

By Joe Pulizzi published September 5, 2015

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
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By Joe Pulizzi published August 26, 2015

Native Advertising Is Not Content Marketing

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google’s mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves. Continue reading

By Joe Pulizzi published January 12, 2015

The Evolution of Content Marketing Will Include Intelligent Content

Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive. Continue reading