There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero’s journey.
What’s keeping marketers from leveraging SlideShare for content distribution? If it’s the content itself that you lack, get started with these content marketing ideas for a year’s worth of monthly SlideShare presentations.
There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity? Learn more about buying vs. leasing in marketing.
Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics?
The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You already know this; find out how to get buy-in on this concept from your organization’s leadership.
Here’s a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.
Many businesses struggle to establish a blog and content marketing strategy that works well and shows results quickly. Try this 11-step plan for launching a successful business blog and reaping benefits within six months.
Melissa Harrison of Allée Creative talks about the importance of narrowing your focus and letting go of the ‘shiny object syndrome’ in content marketing. Harrison’s advice comes from a conversation with Pamela Muldoon on the Content Marketing 360 Radio show.