Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading
If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss. Continue reading
Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading
Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms. Continue reading
I was a content marketing curmudgeon. I’m here to tell you my story and help all content marketing holdouts. Learn about the epiphany that changed my thinking of “content marketing” as an empty noun modifier. Reform is possible. Continue reading
Are you confounded by one of the 11 pressing content marketing challenges identified by CMI University instructors? Get a tip to help now and resources to assist you short- and long-term from CMI’s director of online training.
Do you know what’s poisoning your content marketing, limiting its success potential? Read CMI’s new e-book, 13 Content Marketing Mistakes That Are Poisoning Your Progress. Here are the first five mistakes and the elixirs to fix them. Continue reading
When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading