By Luke Cope published March 13, 2014

Why Your Branded Content Shouldn’t Always Be About Your Brand

Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn’t always be about your brand. Learn more about the benefits — and blurred lines — of developing non-promotional branded content. Continue reading

By Bruce McDuffee published March 2, 2014

The One Mistake Standing Between You and Successful Content Marketing

There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can’t be all about you. Continue reading

By Joe Pulizzi published March 1, 2014

LinkedIn Moves to Dominate Content Publishing

In this week’s PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed’s advice for content success, explore the implications of Sprinklr’s purchase of Dachis, and share content marketing examples from Toyota and Chevron, before looking at how an early 20th century baking powder company used content to help it rise to the top of the food industry in New Zealand. Continue reading

By Colleen Jones published February 6, 2014

Has Content Marketing Hijacked Content Strategy?

There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn’t be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and content strategy can learn from one another. Continue reading

By John Lane published January 31, 2014

Think People Hate Marketing? Try the Right Content in the Right Place

It’s popular to say that people hate marketing, but it’s not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn’t want to hear. Learn how to overcome that perception bias by getting the right content in the right place for your audience. Continue reading

By Joe Pulizzi published October 26, 2013

13 Scary Reasons Your Content Marketing Will Fail

Marketers who don’t have a strategic plan often doom their own efforts. But there are a number of other factors that can spell doom and gloom for your content marketing. In honor of Halloween, we offer 13 scary reasons why your content marketing will fail. But don’t despair, our presentation also offers tips to help overcome the goblins and gremlins in your process. Continue reading

By Robert Rose published October 16, 2013

How Content Strategy and Content Marketing Are Separate But Connected

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively. Continue reading

By Joe Pulizzi published September 21, 2013

The 6 Principles of Epic Content Marketing

The ultimate goal of our content marketing efforts is to “move” our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing. Continue reading

By Robert Rose published August 26, 2013

Why Native Advertising Is Neither

Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher’s site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in with the crowd. Continue reading

By Alan Grainger published August 12, 2013

Build a Successful Content Marketing Strategy from Scratch in 7 Steps

It’s obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in that position, don’t just dive in and hope for the best. Find out how to build a successful content marketing strategy from scratch with these 7 steps. Continue reading