By Joe Pulizzi published June 15, 2016

9 Actions Content Marketers Need to Do Right Now

I recently had the chance to talk with marketers at the largest transportation brands in the world. And I realized that sometimes we need a few reminders to keep us on track as content marketers. I hope this list is helpful. Continue reading

By Mike Murray published June 13, 2016

The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading

By Michael Brenner published April 17, 2016

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Joe Pulizzi published April 13, 2016

Why Inbound Marketing Should Take a Back Seat to Current Customers

If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss. Continue reading

By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Robert Rose published March 6, 2016

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms. Continue reading

By Tim Matthews published February 16, 2016

Confessions From a (Former) Content Marketing Curmudgeon

I was a content marketing curmudgeon. I’m here to tell you my story and help all content marketing holdouts. Learn about the epiphany that changed my thinking of “content marketing” as an empty noun modifier. Reform is possible. Continue reading

By Chuck Frey published December 24, 2015

You Spoke. We Listened. 11 Top Content Marketing Challenges Solved

Are you confounded by one of the 11 pressing content marketing challenges identified by CMI University instructors? Get a tip to help now and resources to assist you short- and long-term from CMI’s director of online training.
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By Jodi Harris published October 27, 2015

Content Marketing Mistakes That Are Poisoning Your Progress

Do you know what’s poisoning your content marketing, limiting its success potential? Read CMI’s new e-book, 13 Content Marketing Mistakes That Are Poisoning Your Progress. Here are the first five mistakes and the elixirs to fix them. Continue reading

By Joe Pulizzi published October 17, 2015

This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example. Continue reading