A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It’s what gives you insight to speak to them so clearly. Find that niche focus to boost your brand’s content marketing success.
I Need Your Help – 2012 Golf for Autism Just Weeks Away
This year, our goal is to raise $25,000 to help children with autism get the speech therapy they need. We need your help to make that happen for the 2012 Junta42 Golf for Autism.
Setting Uncomfortable Content Marketing Goals: Now
If you are comfortable with your content marketing goals, there’s a problem. You need to set uncomfortable goals to win with content marketing. Here’s how.
Optimizing Social, Search and Content: A Q&A with Lee Odden
An interview by Joe Pulizzi with Optimize author Lee Odden on the power of integrating search, social and content marketing. Lee answers some tough questions include how to measure and structure content initiatives, and what he favorite app is.
How to Create the Apple Store Experience for Your Own Brand
We can’t be Apple, but we can create an experience for our customers that is worthy of the Apple Store. Joe Pulizzi details how in this report.
15 Presentation & Public Speaking Tips that Rock
This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or online. I’ve also had to sit through another thousand presentations by other individuals over that time. Not that I’m perfect by any means, but I [...]
The Best Content Marketing Infographics on the Planet
Okay…I get it. Infographics are in. Especially ones for content marketing and social media. As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place. At the same time, I was wondering how [...]
Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC]
I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out”. The point? Everyone is talking content marketing these [...]
Top 5 Content Marketing Articles of 2011
It’s been a tradition on this blog to review the best content marketing articles/posts from the past year. To be fair, we do this completely based on traffic to each post. I’ve been covering the content marketing industry via this blog since April 26, 2007 (my first post). The title of that post was “Why [...]
A Content Marketing Christmas Story…Story
This week the Pulizzi family had a chance to visit the A Christmas Story house for the first time. Most people aren’t aware of this, but the house and many of the scenes from the classic Christmas tale were filmed on the west-side of Cleveland, Ohio in a beautiful neighborhood called Tremont. It happened, but it [...]
