By Jay Acunzo published May 22, 2014

6 Ways to Make B2B Content Marketing That’s Better Than the eBook

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading

By Mark Sherbin published September 6, 2013

How to Land the Content Marketing Job of Your Dreams

If you’re in the hunt for a job in marketing today, you’ll find that companies are still all over the map on content marketing, You may need to find your role in a well developed content creation system, or help build a content plan from the ground up. Either way, check out our eBook and prepare to land the content marketing job of your dreams. Continue reading

By Joe Pulizzi published December 15, 2012

13 Holiday Gift/Book Ideas for Content Marketers

Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year. Continue reading

By Nicolas Gremion published November 8, 2012

Content Strategy: How eBooks Help You Generate More Leads

Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). … Continue reading

By Michele Linn published November 5, 2012

A Field Guide to the 4 Types of Content Marketing Metrics #eBook

Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of … Continue reading

By Joe Pulizzi published September 29, 2012

How Content Marketing Can Save the Book Industry

Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again. Continue reading

By Clare McDermott published September 18, 2012

What Content Marketers Need to Know About Interactive eBooks

If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here’s what content marketers need to know about interactive eBooks. Continue reading

By Joe Pulizzi published August 31, 2012

29 Content Marketing Secrets from #cmworld Speakers [Free eBook]

Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses. Continue reading

By Val Swisher published June 29, 2012

The Key Skills You Need to Create Killer Corporate eBooks

Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook. Continue reading

By David Wogahn published April 23, 2012

How Content Marketers Can Reach a Larger Audience by Redefining the eBook

If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern eBook. Continue reading