By Jay Acunzo published May 22, 2014

6 Ways to Make B2B Content Marketing That’s Better Than the eBook

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading

By Nicolas Gremion published November 8, 2012

Content Strategy: How eBooks Help You Generate More Leads

Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). … Continue reading

By Joe Pulizzi published September 29, 2012

How Content Marketing Can Save the Book Industry

Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again. Continue reading

By Clare McDermott published September 18, 2012

What Content Marketers Need to Know About Interactive eBooks

If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here’s what content marketers need to know about interactive eBooks. Continue reading

By Joe Pulizzi published August 31, 2012

29 Content Marketing Secrets from #cmworld Speakers [Free eBook]

Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses. Continue reading

By Val Swisher published June 29, 2012

The Key Skills You Need to Create Killer Corporate eBooks

Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook. Continue reading

By David Wogahn published April 23, 2012

How Content Marketers Can Reach a Larger Audience by Redefining the eBook

If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern eBook. Continue reading

By Thomas Clifford published June 14, 2011

4 Steps to Publish an E-Book: Tap into Your Existing Articles

Has this ever happened to you? You run around looking for your car keys. You could’ve sworn you just saw them right there on the counter. But now they’re gone. Then you hear that familiar jingle. You slide your hand … Continue reading

By Michele Linn published December 23, 2010

Content Marketing e-books: 8 Examples that Work

People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content marketing examples submitted by our contributors. First … Continue reading

By Stephanie Tilton published November 17, 2010

The Mathematics of Content Marketing

When it comes to content marketing, producing enough content to engage prospects throughout the buying cycle ranks high on the list of challenges. But content development doesn’t have to be an onerous process. By applying some basic mathematical concepts, you … Continue reading