Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year.
Content Strategy: How eBooks Help You Generate More Leads
Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). Others bring on affiliate marketers who blast prospects with emails that claim their new product [...]
A Field Guide to the 4 Types of Content Marketing Metrics #eBook
Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.
How Content Marketing Can Save the Book Industry
Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again.
What Content Marketers Need to Know About Interactive eBooks
If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here’s what content marketers need to know about interactive eBooks.
29 Content Marketing Secrets from #cmworld Speakers [Free eBook]
Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses.
The Key Skills You Need to Create Killer Corporate eBooks
Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook.
How Content Marketers Can Reach a Larger Audience by Redefining the eBook
If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern eBook.
Ready, Set, Write: The Ultimate Guide to Blogging
For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you’re a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts.
Your Kick-Start Guide to Engaging Content [Free eBook]
There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI’s latest eBook is loaded with them. Download “Your Kick-Start to Engaging Content” now.
