Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year.
Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). Others bring on affiliate marketers who blast prospects with emails that claim their new product [...]
Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.
Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again.
If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here’s what content marketers need to know about interactive eBooks.
Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses.
Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook.
If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern eBook.
For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you’re a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts.
There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI’s latest eBook is loaded with them. Download “Your Kick-Start to Engaging Content” now.