Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean.
Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges.
We’re going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.
There’s never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies and clients work together to produce a more successful content marketing plan.
Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it’s hard to tell the partners from the posers.
When you feel like you’ve tried everything and are out of new ideas, it can be helpful to look to other companies’ marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content strategy to fit your organization.
If you’re ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.
This post was co-written by CMI’s Strategist in Residence, Robert Rose. Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.
If you’re an innovative marketer working for a company that’s stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you just may end up with the budget you deserve.
There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.