Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communications.
Why Content Marketing (as a term) Is All the Rage
NOTE: There have been a few articles recently (one on content marketing hype and one on the term ”content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing Back in 2001, I started selling content marketing services as part of Penton Media’s custom media division. For the most [...]
Google Will Be the Largest Content Producer in Three Years
A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. Publishers and editors were of the mindset that Google was somehow stealing their content by [...]
Announcing Custom Media Day: An Event Only a Custom Content Provider Would Love
Take a deep breath…this post is NOT about Content Marketing World 2011. I get at least an email per day from a custom content provider or content agency looking for an event that is just for them. Well, Custom Media Day is here – July 27, 2011 in New York City. The Content Marketing Institute, [...]
RIP: Custom Publishing
Year 2000: I started working in the custom publishing business doing account management work – producing custom magazines and newsletters (mostly print) for B2B brands. Year 2001: First used the term “content marketing” while I was Penton Media (the largest independent trade media company in North America). Didn’t catch on at all. Year 2004: 776 [...]
Custom Publishing vs. Content Marketing
Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it. So, here goes. What is Custom Publishing? Custom publishing has been the traditional US-based term for [...]
Say it ain’t so! Advertising and Content Marketing Work Together
We received an unbelievable reaction to my post last week on why print will be making a comeback in 2011. The overall point was this: Print is still an incredibly important part of the marketing mix, even though it may have fallen outside of the spotlight for the past few years. (If you get a [...]
7 Reasons Print Will Make a Comeback in 2011
Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The physical costs [...]
Hey Content Publishers – Custom Media Day 2010 NYC is Coming
Junta42 is excited to announce Custom Media Day 2010 in New York on Wednesday, July 28th. This is our third annual event and we are again partnering with our good friends at American Business Media and the Custom Content Council. Custom Media Day is a one-day event specifically designed for custom publishers, content agencies, journalists [...]
Custom Print Magazines – Why Can’t MasterCard Produce Inc. Magazine?
I don’t know about you, but I’ve been reading more print magazines lately. Seems odd at first, but in a way, it makes perfect sense. I spend most of my business day and night on the computer. When I’m on my computer, I need to get things done. But when I want to relax and [...]
