By Manya Chylinski published July 25, 2011

13 Ways to Make Your B2B Resource Center Rock

Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. … Continue reading

By Bob Leonard published July 22, 2011

Crossing the Content Chasm

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead … Continue reading

By Manya Chylinski published June 7, 2011

3 Reasons Your White Paper is Failing

Writing white papers is not rocket science most of the time. But it does take time, skill, and a few dedicated resources to produce a paper valuable for your customers and prospects. It also takes planning, often more than you … Continue reading

By Tom Pisello published May 18, 2011

Optimize Content Marketing by Facilitating the Buyer’s Journey

Content marketing accounts for more than 26 percent of total marketing budgets annually, according to research from Junta42 and MarketingProfs that surveyed 1,100 marketers. What’s more,  over  50 percent of survey respondents plan to increase their content marketing spend over … Continue reading

By CB Whittemore published June 9, 2010

How to Think Like a Content Marketer

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a content marketing mindset may sound … Continue reading