By Michael Bay published April 5, 2012

Five Things Marketers Need to Know about HTML5

Even if you don’t know it, you’ve already seen HTML5 at work. The new standard for websites isn’t due to be complete until 2014, but websites including Google, Facebook, Youtube, Wikipedia and Twitter are already using it. If you’re not already using HTML5, here are some things you should know about it. Continue reading

By Arnie Kuenn published December 15, 2011

A Four-Point Plan to Boost Your Website’s Authority

Building the authority of your website is not only important for building a strong brand, but also as a part of building trust with search engines that may just hold the future of your business in their hands. Understanding how … Continue reading

By Barry Feldman published December 13, 2011

Your Site is the Mousetrap, Your Content is the Cheese

Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours? Let’s start with a dead mouse When you run down to the hardware store to invest … Continue reading

By Raf Stevens published November 17, 2011

How to Give a Gift of Emotionally Engaging Content

Many companies have no clue what the difference is between good and boring content. I’ll go even further than that.  Many organizations are not even aware that their message has lost all connection with their audience, and some even seem … Continue reading

By Anna Ritchie published November 16, 2011

How to Meet Google’s Newest Quality Standards for Content

The cute, cuddly Panda bear has struck again. In the midst of Google’s latest algorithm change, many marketers are in a tizzy over how their search engine presence — and ranking — will be impacted. The SEO game keeps changing, … Continue reading

By Joe Chernov published November 14, 2011

5 Quick Tips to Make Your Content Live Longer

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading

By David Drickhamer published November 4, 2011

5 Things Content Marketers Can Learn from a New Thought Leadership Platform

A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.

By Jay Baer and Pelin Thorogood and Bryan Eisenberg published October 18, 2011

How Content Optimization Tools Can Make You a More Effective Writer and Extend Your Reach

As a writer, if you have easy, real-time access to intelligence on topics of interest to your readers based on the words and phrases they use while searching or sharing, can you create online content that is easier to discover … Continue reading

By Brody Dorland published October 6, 2011

5 Steps to Tracking and Monetizing Your Website Conversions

I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great! How many of you have at least one “goal” set up within your account to track your … Continue reading

By Manya Chylinski published September 30, 2011

How to Create a Reliable Portal to Your B2C Content

One of the best ways to market to consumers is with educational content. In the business to consumer (B2C) market, there is a lot of information that can be shared with customers and prospects. One option for sharing those resources … Continue reading