By Mike Murray published December 19, 2013

4 Ways to Improve Your Content Strategy for the Web for Better Results

Content Marketing Institute’s many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Get 4 ways to improve your web content strategy for better results. Continue reading

By Arnie Kuenn published September 12, 2013

A Guide to Content Optimization for 4 Key Content Types

If your audience can’t find your compelling content, it won’t be very successful, which is why content optimization is such a crucial step in the content marketing process. Use this guide to learn how best to optimize 4 key content types: text, image, video and news. Continue reading

By Skip Besthoff published September 9, 2013

Improve Your Website Content’s Quality: 5 Ways to Drive High Performance

The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance. Continue reading

By Mike Murray published September 1, 2013

Optimize Your Website Content with Calls to Action: Tips for Small Businesses

A recent study of how small businesses use calls to action found that many have a long way to go toward driving conversions for their content marketing efforts. Find out more about how small businesses can optimize website content with clear, prominent calls to action. Continue reading

By Arnie Kuenn published July 29, 2013

Optimizing Website Content: How to Fix What You’re Doing Wrong

Many content creators think they’re doing everything right — from writing great content to sharing it on social networks — but later get discouraged when their metrics say otherwise. The truth is, many content marketers struggle with content optimization. Consider this list of “wrongs” and use the tips that follow to learn the right approach to optimizing website content. Continue reading

By Andrew Davis published April 25, 2013

Why You Should Create Content With a Hook

If you’re going to create valuable content for your target audience, you’ll need a hook to show why it’s unique. Take a look at this example of a content marketing hook that helped an obscure brand soar above its competition. Continue reading

By Mark Sherbin published October 5, 2012

The Static Website Is Dead — Long Live Personalized Content

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies? Continue reading

By Adam Barber published July 12, 2012

Why Content Marketers Need to be Involved in Website Redesigns

Whether it’s a funky new website or an overhaul of an existing site, the content strategy should be discussed from day one. Here are the essentials on why content marketers need to be involved in website redesigns. Continue reading

By Michael Silverman published June 25, 2012

Why Content Marketers Need to Take Notice of Online Communities

Your content efforts can benefit from online communities, allowing your audience to help generate your content for you. With a mix of editorial content, user-generated content and networking, an online community is the definitive place for information and communication around your topic. Continue reading

By Aaron Dun published May 11, 2012

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content

On today’s rapidly shifting web, it’s essential that companies connect more effectively with their stakeholders across a number of web and social channels. This “pressure to extend” has created a new online content life cycle. Employ these four steps to establish a more strategic and successful approach to content marketing for your business. Continue reading