By Mike Murray published January 25, 2017

5 Reasons SEO Should Take a Back Seat With Website Content

Sure, SEO is important. But there are situations when you don’t need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.

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By Aleh Barysevich published August 15, 2016

Should You Optimize Content for Google AMP and Facebook Instant Articles?

Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world. Continue reading

By Kathryn Aragon published March 14, 2016

9 Website Optimization Mistakes Even Smart Agencies Make

Beware. You could be paying good money for website optimization services from an agency that just learned last month how to run a test. The truth is that conversion rate optimization (CRO) is hard. Here are nine mistakes to avoid. Continue reading

By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize — and help readers navigate to — all of your useful content. Continue reading

By Dianna Huff published July 31, 2014

3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind

If your website is designed to be responsive, where your content appears depends on what device the reader is using — and even how the device is oriented. Now that we live in a multi-screen world, the idea of keeping online content “above the fold” is meaningless. Learn more about leaving the idea of “above the fold” behind. Continue reading

By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

When you become a content marketer, you are essentially becoming your own publication. This means developing a rich and highly organized editorial calendar and employing a top-notch creative team, but it also means organizing and displaying your content efforts in an intuitive, visually compelling manner. Find out how to unify your content marketing strategy with a one-stop resource center. Continue reading

By James Scherer published May 20, 2014

10 Tips for Creating Content That Converts Like a Champ

We know that content marketing is about making useful information available to our audience. But it’s also about making money for our businesses. So we’re always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like a champ. Continue reading

By Dianna Huff published April 3, 2014

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don’t even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential B2B buyers might not trust your website content. Continue reading

By Amanda Gallucci published March 25, 2014

4 Major Problems You Can Solve with an Online Content Audit

By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major problems and help your online content reach its full potential. Continue reading

By Stephen Kenwright published March 18, 2014

Why Your Web Content Strategy Should Include Answering Questions

Strategic Q&A content on your organization’s website can help keep marketers from having to spend all of their time answering customer questions. Find out how to power your web content strategy by identifying and answering the right questions in the right place. Continue reading