By Jim OHare published August 9, 2010

How to Begin Mobile Content Publishing: Survey Audience Needs

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, … Continue reading

By Andrew Davis published July 28, 2010

Creating Content Informed by Audience Analytics

Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can mean the difference between an effective piece of content and … Continue reading

By Brian Massey published July 26, 2010

How to Create an Email Newsletter From Your Blog

If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found that they got 12 times more email subscribers than RSS … Continue reading

By Thomas Clifford published July 22, 2010

How Ringo Starr Can Help You Create Rockin’ Blog Content

As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you always need more content for your blog. Sure, Ringo had … Continue reading

By Russ Henneberry published July 20, 2010

D.I.S. Creates Content Marketing with Lasting Impact

The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact.  It will continue to reap dividends for your … Continue reading

By Kevin Lund published July 19, 2010

Three Ways to Screw Up a Good Article

In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, … Continue reading

By John Nawn published July 15, 2010

How to Distribute Content that Engages After Face-to-Face Meetings

In the first two posts in my series on content strategies for conferences, meetings and events, I  discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading

By Colleen Jones published July 9, 2010

5 Tips to Save You from Content Analysis Paralysis

A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from … Continue reading

By John Nawn published July 8, 2010

20 Ways to Deliver Content that Engages at Face-to-Face Meetings

In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more … Continue reading

By John Nawn published July 1, 2010

How to Create Content That Engages At Face-to-Face Meetings

When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or … Continue reading