By Michele Linn published September 22, 2010

5 Ways to Save Time on Content Marketing

If there is one thing I hear time and time again, it’s that content marketing takes a substantial amount of time to do well. I agree wholeheartedly, but there are some things you can do to reduce the time you … Continue reading

By Rahel Bailie published September 21, 2010

How to Create Useful FAQ Pages

If you think a FAQ page is where readers find handy information about their needs or a place where customers go to look for answers to frequently asked questions, think again. In an informal survey  I conducted,  occasional to frequent … Continue reading

By Jennifer Watson published September 20, 2010

The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do

We content marketers take a lot of pride in writing material that engages, inspires and motivates our customers. We talk about having a crystal clear focus on key messages that are relevant to our audience. We spout platitudes about “adding … Continue reading

By Elizabeth Sosnow published September 9, 2010

20 Clues to Find the B2B Content Your Audience Really Wants

Shhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that sound occasionally myself. When you work on a communications program for many years, it can … Continue reading

By Jennifer Watson published September 8, 2010

4 Good Places to Find Content (Where You Might Not Think to Look)

When building an editorial schedule, you naturally look to your roster of subject matter experts for ideas. Even so, you may find that the well soon runs dry. Before it does, dig a little deeper into sources that you may … Continue reading

By Michele Linn published September 6, 2010

7 Questions to Ask Before Adding a Blog to the Marketing Mix

Last week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog? Unlike many marketers who jump into having a blog because it seems like the … Continue reading

By Joe Pulizzi published September 3, 2010

The Ultimate Guide to Launching a Print Custom Magazine

For the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a drop everything mentality, meaning that many strategies within the integrated marketing realm were left on the sidelines … Continue reading

By Russ Henneberry published September 2, 2010

How to Use Content Marketing to Cross Sell Your Current Customers

What is it up to now? Ten times more expensive to generate a new customer than to keep an existing one?  50 times? 100 times? Regardless of the number, we are all well aware that the most important asset to any … Continue reading

By Britta Alexander published August 27, 2010

How to Outsource Audience-Focused Story Ideas

No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced … Continue reading

By Dianna Huff published August 25, 2010

Make Your Content Do Double Duty When Writing to Multiple Audiences

As a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your audience. As you know, however, the B2B sales cycle, which can be quite complex, often includes more than … Continue reading