By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

By Patsi Krakoff published October 29, 2010

Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results

Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers  I know. There is no doubt that blogging takes time … Continue reading

By Amanda Maksymiw published October 27, 2010

How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this … Continue reading

By Michele Linn published October 26, 2010

13 Examples of Content that Engages

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – … Continue reading

By Doug Kessler published October 18, 2010

Mobile In B2B: The Invisible Juggernaut

Mobile is one of those areas in which, annoyingly, B2C is way ahead of B2B. You can kind of understand why — the CMOs of Pizza Hut and Smirnoff and Pepsi would be fired by now if they hadn’t at … Continue reading

By Jennifer Watson published October 15, 2010

Using a Thought Leadership Council to Serve Up Great Content

Executing a content marketing strategy is a daunting task.  As the wealth of information on this site and popularity of how-to posts attest, there is great interest in the key pillars of content marketing process. Joe Pulizzi’s post How To … Continue reading

By Thomas Clifford published October 13, 2010

4 Steps to Zap Article Chaos (Now and Forever)

I admit it. I had article chaos. Yup. Ideas here. Outlines there. Half-baked articles everywhere. Article chaos drove me nuts I’d spend hours trying to come up with a finished article. I spent forever trying to locate an idea I … Continue reading

By Michele Linn published October 12, 2010

How to Measure Engagement

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past two weeks, our contributors answered these questions: First things first – … Continue reading

By Jeremy Victor published October 8, 2010

Five Corporate Blog Must-Haves

One of the most common questions I am asked is, “What does it take to have a successful corporate blog?” While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists … Continue reading