By Ahava Leibtag published February 21, 2011

Creating Great Content: 7 Steps to Keep Your Team on Track

So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself … Continue reading

By David Huffman published February 16, 2011

3 Ways to Ease Customer Wait Times and Build Your Business

At one time or another, we’ve all been there — stuck in a queue, waiting somewhere for something. Sitting, watching, waiting, looking at our watches. While waiting, maybe you nabbed a terribly wrinkled, outdated Sports Illustrated or People on the … Continue reading

By Dianna Huff published February 15, 2011

Great Content Starts with Great Questions: Tips for Asking the Right Ones

Over the years, I’ve had many B2B manufacturing clients want to include what I refer to as “so what?” information on their Websites, blog posts and press releases. This “so what?” information includes seemingly useless facts such as the square … Continue reading

By Kathy Hanbury published February 7, 2011

5 Steps to Creating an Effective Content Mix

If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just … Continue reading

By Joe Pulizzi published February 3, 2011

10 Blogging Tips for Beginners and Experts

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner. During the presentation, I shared these 10 blogging tips for beginners and experts … Continue reading

By Heidi Cohen published February 2, 2011

21 Real Blog Metrics Your Company Needs to Track

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your … Continue reading

By Scott Frangos published February 1, 2011

How to Get Results After Creating Compelling Content

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.

By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading

By Debbie Williams published January 25, 2011

How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook

I recently wrote a blog about creating a social media conversation calendar and was excited to learn how many people took action after reading it. As a follow-up to the blog, I wanted to share an example of client who … Continue reading

By Debbie Williams published January 21, 2011

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location … Continue reading