By Patsi Krakoff published June 3, 2010

12 Tips for Formatting Better Blog Posts

How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your targeted audience. By doing so, you create a community of … Continue reading

By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading

By Patsi Krakoff published May 22, 2010

Start Smart Formula for Your Business Blog: 5 Qs + 3Es

Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to … Continue reading

By Joe Pulizzi published May 10, 2010

37 Reasons to Blog

Today is my birthday.  Lucky number 37. As part of my birthday celebration, I’m committing to blogging more. Junta42 was started as a blog (this post is proof from April, 2007) and I still believe it is one of the … Continue reading

By Joe Pulizzi published November 18, 2009

10 Corporate Blogging Tips and Strategies

Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging.  The presentation below is a corporate blogging basics presentation useful for beginning bloggers.  That said, here are the main takeaways.  For more indepth understanding of a … Continue reading

By Joe Pulizzi published November 4, 2009

Custom Print Magazines – Why Can’t MasterCard Produce Inc. Magazine?

I don’t know about you, but I’ve been reading more print magazines lately.  Seems odd at first, but in a way, it makes perfect sense. I spend most of my business day and night on the computer. When I’m on … Continue reading

By Joe Pulizzi published September 3, 2009

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.  It’s just one of those custom magazines that I like to keep around and refer to on occasion.  Design, content, calls-to-action…they are all working … Continue reading

By Joe Pulizzi published July 24, 2009

The Ultimate Guide to Creating an eBook – The eBook eBook

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook.  First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and … Continue reading

By Joe Pulizzi published May 22, 2008

10 Keys to Writing a Book when You Have Absolutely No Time to Write a Book

Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. – How to use content marketing to deliver relevant, valuable, … Continue reading