By Patricia Redsicker published March 16, 2011

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin The formidable challenge for marketers of boring … Continue reading

By Joe Pulizzi published March 15, 2011

The 3 Forgotten Tactics of Content Marketing

First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that they forget the content marketing tactics that customers are actually engaging in.  But more on … Continue reading

By David Reich published March 15, 2011

It’s Not About You: Four Tips To Make Your Blog More Reader-Centric

Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are you more interested in their analysis of the latest trends, … Continue reading

By Amanda Maksymiw published March 11, 2011

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will be able to create a larger volume of valuable content … Continue reading

By Manya Chylinski published March 8, 2011

How to Mine the Press for Content

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, … Continue reading

By Constance Semler published March 7, 2011

How to Boost Audio Quality to Make Your Content More Effective

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing … Continue reading

By Jenny Lemmons Magic published March 4, 2011

How To Talk So Your Target Audience Will Listen

Struggling with what to say on your blog or social media sites? Have you made all the “new product” announcements but you’re still lacking followers and fans? Here are a few tips.

By Brody Dorland published March 3, 2011

12 Things to Do After You’ve Written a New Blog Post

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading

By Heidi Cohen published February 28, 2011

12 Reasons to Put Blogs at the Center of Your Content Marketing

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, … Continue reading

By Brian Massey published February 22, 2011

12 Ways to Get Readers to Take Action

There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get from clients when I recommend a healthy diet of content … Continue reading