By Heidi Cohen published December 15, 2010

How to Keep Bloggers Engaged

One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of blogging, is hard work and it takes motivation to continually … Continue reading

By John Nawn published December 10, 2010

Mobile Apps for Meeting Professionals and Content Marketers

One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of the Meeting App.’ What started as a trickle has ended … Continue reading

By Ann-Christin Lindstedt published December 8, 2010

Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more … Continue reading

By Michele Linn published December 7, 2010

Content Marketing in Action: 13 Examples to Get You Inspired

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Heidi Cohen published December 6, 2010

How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs … Continue reading

By Heidi Cohen published November 24, 2010

9 Must-Have Elements for Company Blogs

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web department to develop the site, take some time to think … Continue reading

By Mark Schaefer published November 19, 2010

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs … Continue reading

By Kevin Lund published November 12, 2010

How a Print Strategy Could Save the World: A Case Study

Recently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an inspirational business leader. He not only grew a successful company while being beloved by his employees and revered … Continue reading

By Michele Linn published November 9, 2010

How to Explain the Value of Content Marketing

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers … Continue reading

By Dianna Huff published November 5, 2010

The Three Biggest Mistakes Companies Make with B2B Websites

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it … Continue reading