By Heidi Cohen published February 2, 2011

21 Real Blog Metrics Your Company Needs to Track

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your … Continue reading

By Scott Frangos published February 1, 2011

How to Get Results After Creating Compelling Content

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.

By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading

By Debbie Williams published January 25, 2011

How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook

I recently wrote a blog about creating a social media conversation calendar and was excited to learn how many people took action after reading it. As a follow-up to the blog, I wanted to share an example of client who … Continue reading

By Debbie Williams published January 21, 2011

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location … Continue reading

By Stephanie Tilton published January 20, 2011

How B2B Marketers Can Raise the Effectiveness of Their Content

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category. Continue reading

By Thomas Clifford published January 19, 2011

Transcripts for Content Marketing: Are You Ignoring These 3 Hidden Benefits?

Did you ever play with invisible ink as a kid? If you did, you probably thought invisible ink was pretty cool stuff. You’d write a secret message on a piece of paper with a “special” pen. Of course, no one … Continue reading

By Joe Pulizzi published January 17, 2011

Junta42 Announces Best Content Marketing Blogs – TopRank Back on Top

Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs. This is our 10th installment of the popular list since we started just over three short years ago. We originally reviewed 81 blogs back in 2007. We are now up … Continue reading

By Michele Linn published January 11, 2011

Is Your Best Content “Stuck” Inside Your Company?

Towards the end of last year, I had the distinct pleasure of talking with Joe Chernov, the Director of Content from Eloqua. I have been impressed with what they are doing in terms of content marketing, and Joe gave me … Continue reading

By Amanda Maksymiw published January 4, 2011

Checklist: How to Ensure Quality Control in Content Marketing

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building … Continue reading