By Kevin Lund published June 15, 2010

How to Create a Custom Magazine Cover that Rocks

Though it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about is a magazine. Think about it. Given the choice, if you’re waiting … Continue reading

By Russ Henneberry published June 11, 2010

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization

Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you just need to train your … Continue reading

By Stephanie Tilton published June 10, 2010

5 Disconnects that Can Derail B2B Content Development

There’s plenty of discussion about the lack of alignment between sales and marketing. But less is said about the smaller misalignments that threaten to derail content-development projects – or at the very least, greatly minimize the ultimate impact of content … Continue reading

By CB Whittemore published June 9, 2010

How to Think Like a Content Marketer

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a content marketing mindset may sound … Continue reading

By Patsi Krakoff published June 3, 2010

12 Tips for Formatting Better Blog Posts

How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your targeted audience. By doing so, you create a community of … Continue reading

By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading

By Patsi Krakoff published May 22, 2010

Start Smart Formula for Your Business Blog: 5 Qs + 3Es

Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to … Continue reading

By Joe Pulizzi published May 10, 2010

37 Reasons to Blog

Today is my birthday.  Lucky number 37. As part of my birthday celebration, I’m committing to blogging more. Junta42 was started as a blog (this post is proof from April, 2007) and I still believe it is one of the … Continue reading

By Joe Pulizzi published November 18, 2009

10 Corporate Blogging Tips and Strategies

Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging.  The presentation below is a corporate blogging basics presentation useful for beginning bloggers.  That said, here are the main takeaways.  For more indepth understanding of a … Continue reading

By Joe Pulizzi published November 4, 2009

Custom Print Magazines – Why Can’t MasterCard Produce Inc. Magazine?

I don’t know about you, but I’ve been reading more print magazines lately.  Seems odd at first, but in a way, it makes perfect sense. I spend most of my business day and night on the computer. When I’m on … Continue reading