By Ann Smarty published March 6, 2017

3 Ways to Re-Use Your Content Magnets to Dominate SERPs

Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO. Continue reading

By Bill Widmer published February 26, 2017

Beauty Matters: 3 Tips to Create Attractive Blog Posts

Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success. Continue reading

By Joe Pulizzi published February 25, 2017

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading

By Sujan Patel published February 12, 2017

How to Use Content to Get Your Audience to Trust You

Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you. Here are five ways to use content as a truth vehicle. Continue reading

By Sujan Patel published February 3, 2017

How to Stop Overthinking Your Content and Start Writing What Your Customers Love

Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success. Continue reading

By Jay Acunzo published January 30, 2017

3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out

While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast. Continue reading

By Mike Murray published January 25, 2017

5 Reasons SEO Should Take a Back Seat With Website Content

Sure, SEO is important. But there are situations when you don’t need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.

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By Sujan Patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process. Continue reading