By Kim Moutsos published December 26, 2017

Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

If there’s one thing that never fails to cheer many, it’s unsolicited advice. Catch letters to marketers of brands like Dollar Shave Club and Georgia’s tourism brand about their marketing missteps and gaffes – and some useful remedies. Continue reading

By Ann Gynn published December 21, 2017

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017. Continue reading

By Julia McCoy published December 13, 2017

How to Robot-Proof Your Job as a Content Creator

Billions of AI-created pieces of content are published yearly. Are human content creators in danger of losing their jobs? Not quite. Despite the growth in AI writing capabilities, the human content writer is needed more than ever. Continue reading

By Stephanie Stahl published December 4, 2017

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples. Continue reading

By Kim Moutsos published December 1, 2017

Publishing Frequency: Why (and How) We’re Changing Things Up

How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency. Continue reading

By Joe Pulizzi published November 28, 2017

How to Develop and Grow a Successful Podcast

How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created. Continue reading

By Arvind Kesh published November 27, 2017

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading

By Jodi Harris published November 23, 2017

How Inspiring Brands Give Thanks on Social Media

Isn’t it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience. Continue reading

By Ann Gynn published November 21, 2017

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading