By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

By Joe Pulizzi published November 19, 2016

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

This week, the guys debate the IAB’s latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading

By Stephanie Stahl published November 14, 2016

A Simple Trick to Make Your Content Magnetic and Memorable

A twin sister. A business blog author. Should a B2B content writer reveal both identities? Yes, B2B content writers should go beyond a corporate bio and formal language to build trust by relating to people on a more personal level.

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By Jodi Harris published November 9, 2016

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands

No magic formula exists for content marketing success, but many valuable lessons can be learned by observing the craftsmanship of some of the best and brightest brands in the content business. Here are just a few to get you moving. Continue reading

By Joe Pulizzi published November 5, 2016

This Week in Content Marketing: Social Media Platforms Take More Victims

This week, the guys investigate the fallout from Vine’s untimely death and discuss IDG’s content creation model. They also explore agencies’ growing interest in print publishing, rants, raves, and an example of the week from Google.

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By Andrea Fryrear published November 4, 2016

Your 2017 Content Marketing Goal: Give the People What They Want

Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies. Continue reading

By Gareth Bull published November 1, 2016

How to Write User-Oriented Content More Quickly

How do you generate quality content without resorting to clickbait, and do it fast? There’s no magic formula but there is a framework. Keep these six key steps in mind to quickly create well-crafted, user-oriented content. Continue reading

By Michele Linn published October 31, 2016

The One Content Marketing Question You Need to Ask (That May Scare You)

What’s the scariest question you should ask about your content? Be brave. Ask it aloud. Answer it forthrightly and honestly. Learn this important question and how brand’s audiences answer it. Continue reading

By Roanne Neuwirth published October 30, 2016

How to Attract the C-Suite to Your Events

Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance. Continue reading

By Andrea Fryrear published October 28, 2016

How to Make Content Creation the Star Quarterback

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading