By Jodi Harris published December 30, 2016

Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

2017 is shaping up to be a year of big changes. Don’t get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Jodi Harris published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading

By Lisa Dougherty published December 26, 2016

CMI Reveals the 12 Most Popular Posts of 2016

How many of the almost 366 blog posts from CMI did you read this year? You probably didn’t get to them all. Here are the 12 most popular posts from 2016. We estimated the time to read so you can choose according to the time you have. Continue reading

By Joe Pulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading

By Dan Steiner published December 18, 2016

6 Steps to Get Your Whole Company Involved in Content Marketing

Just think of the creativity, fresh perspectives, and advocates you could have if everyone in your company were an unofficial member of your content marketing team. Here are six ways to get started.

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By Jonathan Franchell published December 4, 2016

10 Ways Content Marketing and Sales Teams Can Work Together

Too many companies keep marketing and sales separated into two teams. This silo mentality affects the bottom line. If marketing and sales work together, revenue could grow upwards of 10% annually. Here are 10 ways to get started. Continue reading

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

Do you have lots of content ideas but aren’t sure which ones to pursue? Or never finish one idea before a new one distracts you? These tools and tips will help you gain control of ideas and make time to create something meaningful. Continue reading

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started. Continue reading

By Kelley Whetsell published November 27, 2016

From Good to Great: Tips to Take Your Next Live Event Up a Notch

Content Marketing World’s organizer discusses what it takes to elevate live events from middling to masterful so they have a bigger impact on your long-term success. Hint: It starts with content. Continue reading